Category: SEO

You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media. Where did the docs come from? My understanding is that a bot called yoshi-code-bot leaked docs related to the Content API Warehouse on Github on March 13th, 2024. It may have appeared earlier in some other repos,…

I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The result? Weak correlations all around. This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores…

You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks. We’ll…

It’s no secret that APIs are a major time saver. They help automate many marketing tasks from creating reports to forecasting SEO opportunities. They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can leverage actionable…

Franchise SEO is simple. It’s basically local SEO multiplied by the franchise’s number of locations, right? Wrong! With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises. It’s split up into…

AI can make your SEO efforts faster, better, and more fun—if you know how to use it. Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends. How AI works (in <60 seconds) To use AI in the best way (and avoid the mistakes many people make),…

SEO tracking involves regularly checking a set of metrics to evaluate a website’s performance in search engine results. Some of the most widely adopted metrics include keyword rankings, organic traffic, conversions, and referring domain growth. Tracking the right metrics is crucial for SEO (search engine optimization) success. You need them to analyze your SEO performance,…

Get the week’s best marketing content If you’re curious about the state of Google search in 2024, look no further. Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends. Top Google search statistics Google has a web index of “about 400…

How do you tell the difference between a good SEO and a bad one? Look at their SEO reports. Bad SEO reports – Don’t communicate the work you’ve done effectively Good SEO reports – Share useful insights and provide a logical overview of the work I’ve seen many SEO reports from consultants, in-house teams, and agencies. I…

In this guide, I’ll cover in detail how to make the best use of keywords in three steps: Finding good keywords: keywords that are rankable and bring value to your site. Using keywords in content and meta tags: how to use the target keyword to structure and write content that will satisfy readers and send relevance signals…