Category: SEO

Total addressable market (TAM) is an estimation of how much you could earn if you could sell your product or service to every possible customer in your market. The basic formula for calculating TAM is: TAM = (Total Number of Potential Customers) × (Average Annual Revenue per Customer) Understanding TAM helps you figure out the size…

I asked 12 SEOs to share what’s on their bookshelves. Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here’s why Aleyda recommended this book: “I highly recommend this book to anyone who wants to learn SEO from scratch or gain insights into any specific SEO…

I asked the SEO community and a few experts to share advanced SEO tactics that are working for them. I received 107 replies and had the opportunity to explore where people draw the line between basic and advanced skills in our industry. Here’s everything people considered advanced, ranked based on the frequency of mentions. If you’re…

Here’s the thing: We previously ran the exact same study for Wix and it did well. So we decided to replicate it for Squarespace. Quite innocuous, right? Turns out it wasn’t. Someone shared the takeaways from that post on Reddit and boy, was the criticism full on. Call me thin-skinned, but I remember feeling hurt. It…

Google officially launched AI Overviews in the U.S. on May 14, 2024. Three months later, they announced that AI Overviews was rolled out to six more countries: the UK, India, Japan, Indonesia, Mexico, and Brazil. Is SEO dead and should you panic? Or is everything a big hoo-ha and there’s nothing to worry about? Here’s everything…

We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators,…

A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300 more monthly organic visits: In this post, I’ll show you how I found and optimized my post for these related keywords. How I found related keywords Related keywords are words and phrases closely linked to…

Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift. In this article, I’ll share seven…

At a time when anyone can create content, the real challenge—and opportunity—is in saying something new.  I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to. In this article, you’ll learn why content curation is great for growth, and how to…

“Entity SEO”. Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely afloat when it comes to SEO, but ohgawd here comes one more new thing to dedicate your scarce resources. I have good news for you…