Category: SEO

It’s like death and taxes: inevitable. The bigger a company gets, the worse its content marketing becomes. HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles…

You probably clicked this result because a) you appreciate a good Lionel Ritchie pun, or b) you’ve heard that HARO is dead and want some alternatives—hopefully both. Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Best HARO…

Get the week’s best marketing content Hello everyone. It’s April again, so I’m back in Brighton for another two days of sun, sea, and SEO! Being the introvert I am, my idea of fun isn’t hanging around our booth all day explaining we’ve run out of t-shirts (seriously, you need to be fast if you want…

A few years ago, I was an SEO Lead managing enterprise clients’ SEO campaigns. It’s a senior role and takes a lot of work to get there. So how can you do it, too? In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. 1. Mentor junior…

I spend most of my days sitting in front of a screen, buried in a Google Doc. (You probably do too.) And while I enjoy deep work, a few times a year I get the urge to leave my desk and go socialize with other human beings—ideally on my employer’s dime 😉 Conferences are a great excuse…

Every SEO’s favorite link-building collaboration tool, HARO, was officially killed off for good last week by Cision. It’s now been wrapped into a new product: Connectively. I know nothing about the new tool. I haven’t tried it. But after trying to use HARO recently, I can’t say I’m surprised or saddened by its death. It’s…

Every week, we share hot SEO news, interesting reads, and new posts in our newsletter, Ahrefs’ Digest. If you’re not one of our 280,000 subscribers, you’ve missed out on some great reads! Here’s a quick summary of my personal favorites from the last month: Best of March 2024 How 16 Companies are Dominating the World’s Google Search Results…

SEOs are panicking that AI is taking over and their jobs are done. But I’m uncharacteristically optimistic this isn’t the case. Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered…

If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page is about and show it to as many people as possible in the search results. Even better, many on-page improvements are super quick and easy to do. Follow this checklist for…

If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or clients. SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time. 1. Claim and optimize your Google…