Category: SEO

I asked the SEO community and a few experts to share advanced SEO tactics that are working for them. I received 107 replies and had the opportunity to explore where people draw the line between basic and advanced skills in our industry. Here’s everything people considered advanced, ranked based on the frequency of mentions. If you’re…

Here’s the thing: We previously ran the exact same study for Wix and it did well. So we decided to replicate it for Squarespace. Quite innocuous, right? Turns out it wasn’t. Someone shared the takeaways from that post on Reddit and boy, was the criticism full on. Call me thin-skinned, but I remember feeling hurt. It…

Google officially launched AI Overviews in the U.S. on May 14, 2024. Three months later, they announced that AI Overviews was rolled out to six more countries: the UK, India, Japan, Indonesia, Mexico, and Brazil. Is SEO dead and should you panic? Or is everything a big hoo-ha and there’s nothing to worry about? Here’s everything…

We’ve passed the high-water mark of content marketing—at least, content marketing in its current form. After thirteen years in content marketing, I think it’s fair to say that most of the content on company blogs was created by people with zero firsthand experience of their subject matter. We have built a profession of armchair commentators,…

A few weeks ago, I optimized one of my blog posts for related keywords. Today, it gets an estimated 2,300 more monthly organic visits: In this post, I’ll show you how I found and optimized my post for these related keywords. How I found related keywords Related keywords are words and phrases closely linked to…

Google’s search results aren’t set in stone—they’re always changing. But when there’s a major change in search intent for a keyword, the top websites can lose rankings through no fault of their own if they don’t match the new dominant search intent. I call this phenomenon search intent shift. In this article, I’ll share seven…

At a time when anyone can create content, the real challenge—and opportunity—is in saying something new.  I think content curation can help with that. Curation is all about finding undiscovered stories and repackaging ideas in ways your audience really responds to. In this article, you’ll learn why content curation is great for growth, and how to…

“Entity SEO”. Sounds scary, doesn’t it? Not only does the word “entity” sound foreign, it feels like yet another thing to add to your never-ending SEO to-do list. You’re barely afloat when it comes to SEO, but ohgawd here comes one more new thing to dedicate your scarce resources. I have good news for you…

SEO for personal injury law firms is notorious for how expensive and competitive it can be. Even with paid ads, it’s common for every click from the ad to your website to cost hundreds of dollars:  When spending this kind of money per click, the cost of gaining new cases can quickly skyrocket. Since SEO…

We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024… …and those that work the worst. In this article, we’re looking at the companies that lost the greatest amount of estimated organic traffic, year over year. We analyzed 1,600 SaaS companies and used the Ahrefs API to pull…