Category: SEO

Creating an SEO reporting dashboard is often an easier way to share your SEO performance results than a text-heavy SEO report. So, what’s the best way to create one? The type of dashboard you create often depends on who you’re making it for—your own website, a small business, or an enterprise business. In this article,…

SEO managers are responsible for developing the strategy to improve a website’s search visibility and organic traffic. But what exactly do they do? What skills and qualifications do they need? And how can you become one? To find out, I looked through 52 SEO manager job listings on LinkedIn and asked a few actual SEO…

Building links is difficult. Which is why it’s so frustrating when hard-earned links disappear without warning. Sadly, this happens all the time. Here’s a screenshot of a link to Ahrefs’ Content Explorer in an article by Copy.ai: This is a nice link from a page on a site with a Domain Rating (DR) of 93. But take…

Patches lets you fix simple issues on your website with one click, right in Site Audit. We handle all the backend stuff so you can focus on the big picture.  What are Patches? Patches are fixes for your website that you can create and make directly in Site Audit issue reports.  Did your pages get…

Whether you are working in-house at an enterprise company or you’re an agency working with enterprise clients, you’ll find that navigating the corporate landscape is complex. You may know exactly what the company needs to do in order to be successful, but actually getting things done can be a challenge.  One person’s challenge is another…

Buyer intent keywords (or buyer keywords, high intent keywords) are search terms that suggest a user is ready to make a purchase in the near future. These users are not just browsing; they are looking for the final piece of information to make a buying decision. Often, buyer intent keywords include words related to buying,…

Can you automate all of these? No. It won’t end well so don’t even try. But you can automate some of them to free up time to focus on stuff that really matters, like improving your SEO strategy. Below are… Read more › Source link

What are the best marketing books? To find out, I asked 26 marketers (from Ahrefs and elsewhere) to recommend a book that influenced their marketing work. Here are their recommendations: Author: Daniel Priestley First published: 2015 Recommended by: Joshua Hardwick Here’s why Joshua recommends this book: “It’s one of those books where the lessons seem obvious…

SEO and content marketing are different marketing channels. But you don’t have to choose between them. They’re complementary. In fact, you should combine them for greater effectiveness in your marketing. Why should you combine SEO and content marketing? Two main reasons: 1. Content marketing and SEO are like peanut butter and jelly—they work well together…

Want to meet other people interested in SEO offline? Give an SEO meetup a go. In my experience, it’s one of the best ways to meet like-minded people and provides a more relaxed, informal setting than a bustling SEO conference. Who knows—you could make new friends at a meetup or even land new SEO clients. But…