Category: SEO

The Google Search Console status “Duplicate, Google chose different canonical than user” means that Google chose a different URL to index than the one the user selected. This can happen when Google finds two or more pieces of content on a site that are very similar or identical. The issue will show in the Page…

Making a profit in SEO relies on good project management. That means doing things that get results rather than just drowning yourself in endless tasks. Below, I’ll walk you through a 7-step process to do exactly that. 1. Set an achievable SEO goal within the project’s budget Having clear goals keeps your team unified toward…

Seen any stressed-out SEOs recently? If so, that’s because they’ve got their work cut out this year. Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here are the six biggest ones I think you should…

There’s one thing standing between you and several days of SEO, socializing, and Singaporean sunshine: your boss (and their Q4 budget 😅). But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. About Ahrefs Evolve 2 days in sunny…

In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you the proof. 1. Target low-competition keywords to rank faster Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on…

SEO guarantees are one of the biggest tools agency sales teams use to turn prospects into clients. But they can often be scams or promise results that are achieved unethically. For instance, here’s a popular SEO guarantee:  And another possibly too-good-to-be-true guarantee:  Not to mention this oh-so-safe and completely risk-free guarantee offering a “huge amount”…

Parasite SEO can help you rank for more competitive keywords, rank faster, and get more traffic to your content. But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords. You do this by publishing…

You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media. Where did the docs come from? My understanding is that a bot called yoshi-code-bot leaked docs related to the Content API Warehouse on Github on March 13th, 2024. It may have appeared earlier in some other repos,…

I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The result? Weak correlations all around. This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores…

You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks. We’ll…