Category: SEO

Website traffic data normally looks like this: Ups and downs, peaks and troughs. If we’re doing our job properly, we generally expect traffic to trend upwards over time, but in any given month, it’s difficult to say whether a peak or a trough is worth paying attention to. Did we do something great and trigger a…

Search engine optimization (SEO) is the process of optimizing your pages to rank in a search engine’s organic results. Pay-per-click (PPC) is a form of online advertising where advertisers pay a fee each time someone clicks their ad. There’s no conundrum between the two types of marketing. You don’t have to choose one or the other;…

Getting to the top of Google can be quite slow. Especially so for small, new websites. And the competition can often be too strong, which makes it quite unlikely for you to outrank your rivals in the first place. Well… if you can’t win, change the rules. There’s a very simple trick for getting search traffic for…

Healthcare SEO is the secret to helping your organization reach more patients and clients. SEO can help you rank for useful keywords, connect with patients in your local area, and share helpful information and advice with thousands of people. To write this guide to medical SEO, we interviewed five experienced healthcare SEOs and content creators.…

We’ve recently crossed 10k downloads for Ahrefs Podcast. And, to be honest with you, I thought this 10k would come easier. I mean, Ahrefs is a fairly mature brand in the SEO industry, and most of our channels are measured in millions: So when we reached that 10k milestone I felt both happy about it,…

Enterprise SaaS SEO is the practice of improving the visibility and rankings of an enterprise SaaS website in search engines. The goal is to attract people who are looking for solutions that your product can provide. It works like this: Let’s dive in. Benefits of SEO for SaaS companies There are many reasons SaaS companies should focus…

Objectives and Key Results (OKRs) are a popular goal-setting framework. It helps SEOs define and measure the success of their projects, teams, and individual SEOs. The objectives should be clearly defined. Some people prefer the SMART framework to make sure their goals are specific, measurable, achievable, relevant, and time-bound. Key results are how you track…

Enterprise technical SEO is the practice of optimizing a large, enterprise company’s website to help search engines find, crawl, understand, and index your pages. It helps increase visibility and rankings in search engines. Enterprise websites are where technical SEO shines. There’s so much money at stake. One mistake can keep millions of pages out of…

Enterprise link building is the process of acquiring links to a large, enterprise company’s website to improve its visibility and rankings in search engines. Enterprise companies get a lot of links naturally. While they may have some challenges with link building, these companies also have a ton of opportunities because of who they are and…