Category: SEO

A few years ago, I was an SEO Lead managing enterprise clients’ SEO campaigns. It’s a senior role and takes a lot of work to get there. So how can you do it, too? In this article, I’ll share ten tips to help you climb the next rung in the SEO career ladder. 1. Mentor junior…

I spend most of my days sitting in front of a screen, buried in a Google Doc. (You probably do too.) And while I enjoy deep work, a few times a year I get the urge to leave my desk and go socialize with other human beings—ideally on my employer’s dime 😉 Conferences are a great excuse…

Every SEO’s favorite link-building collaboration tool, HARO, was officially killed off for good last week by Cision. It’s now been wrapped into a new product: Connectively. I know nothing about the new tool. I haven’t tried it. But after trying to use HARO recently, I can’t say I’m surprised or saddened by its death. It’s…

Every week, we share hot SEO news, interesting reads, and new posts in our newsletter, Ahrefs’ Digest. If you’re not one of our 280,000 subscribers, you’ve missed out on some great reads! Here’s a quick summary of my personal favorites from the last month: Best of March 2024 How 16 Companies are Dominating the World’s Google Search Results…

SEOs are panicking that AI is taking over and their jobs are done. But I’m uncharacteristically optimistic this isn’t the case. Yes, AI has changed SEO forever (and will continue to do so), but it’s not going to kill it. We just need to adapt. How? By prioritizing “deep content” about topics that can’t be answered…

If you’ve invested time and effort writing an epic piece of content, don’t forget about on-page SEO. It helps google to understand what your page is about and show it to as many people as possible in the search results. Even better, many on-page improvements are super quick and easy to do. Follow this checklist for…

If you’re a small business owner, people are searching for what you do on Google. Unless you show up, you’re missing out on customers or clients. SEO is how you do that, and the basics are quick and easy. Follow these tips to rank your small business higher in no time. 1. Claim and optimize your Google…

There’s no shortage of SEO reporting tools to choose from—but what are the core tools you need to put together an SEO report? In this article, I’ll share eight of my favorite SEO reporting tools to help you create a comprehensive SEO report for free. Price: Free Google Search Console, often called GSC, is one of…

If you’ve dabbled in SEO reporting, you’ll know that manual reporting becomes more painful the more you have to do. So, how can you take the weight off your shoulders? By automating the repetitive bits. In this article, I’ll share how you can automate your SEO reporting easily using just two tools: Ahrefs and Google…

“Test, test, test!” We hear it shouted from the virtual rooftops of X and LinkedIn. But if you’re focused on running a business, how often do you get a chance to test SEO fundamentals to their limits? Probably not that often—if at all. In this article, I’ll share my favorite Ahrefs’ SEO experiments we’ve run over…