Category: SEO

Recent changes to Google’s user interface have affected the volume and quality of organic website traffic. For instance, AI Overviews and the commoditized answers Google serves directly in search results mean fewer top-of-funnel clicks reach websites. There are also fewer clicks for bottom-of-funnel keywords as Google inserts itself in the conversion process. For example, if…

Has someone written something about your business online that’s misleading, inaccurate, or just downright nasty? If you’re worried this could impact your business, you’ll need to start online reputation management (ORM). But where should you start with ORM? And what the heck is it? In this beginner’s guide, I’ll explain what online reputation management is, why…

SEO agencies obsess over their SEO reporting process. It’s their main method to share their achievements with their clients. Without it, clients could be left in the dark about their SEO progress—and trust me, you don’t want that. In this article, I’ll share the structures of some real-world agency reports that have been shared with me…

HubSpot is a publicly traded company, with over $614M in annual revenue, a legendary status among marketers, and an alleged acquisition offer from Google for just enough money to send a small team of the best of us to the Moon or solve world hunger for a couple of years. They have a special place in…

Content marketing can become complicated and effortful very quickly. Content teams need to manage ideation, writing, editing, proofing, publishing, promotion, analytics, and reporting across a team of writers, reviewers, and dozens of articles each month. Smart content leads find ways to automate some of these processes to let them focus on what really matters. So,…

SEO specialists are responsible for improving a website’s visibility in organic search results. But what exactly do they do? What skills and qualifications do they need? And how can you become one? To find out, I looked through 52 SEO specialist job listings on Indeed and SEOJobs. Sidenote. I only focused on job descriptions that…

This article is for anyone who wants to convince their boss to invest in SEO, or those who want to sell SEO services. SEO is a well-known and widely used marketing tactic, but convincing your boss—or a room full of skeptics—can be tough. So, to make this easier for you, I reached out to over 100…

SEO can be excruciatingly slow to take effect sometimes, so if you’re under pressure to prove the value of SEO early on, how can you speed up the time it takes to get results? In this article, I’ll explain the framework and tools I’d use to approach quick SEO and the 8 methods I’d focus…

The Google Search Console status “Duplicate, Google chose different canonical than user” means that Google chose a different URL to index than the one the user selected. This can happen when Google finds two or more pieces of content on a site that are very similar or identical. The issue will show in the Page…

Making a profit in SEO relies on good project management. That means doing things that get results rather than just drowning yourself in endless tasks. Below, I’ll walk you through a 7-step process to do exactly that. 1. Set an achievable SEO goal within the project’s budget Having clear goals keeps your team unified toward…