Category: SEO

Seen any stressed-out SEOs recently? If so, that’s because they’ve got their work cut out this year. Between navigating Google’s never-ending algorithm updates, fighting off competitors, and getting buy-in for projects, there are many significant SEO challenges to consider. So, which ones should you focus on? Here are the six biggest ones I think you should…

There’s one thing standing between you and several days of SEO, socializing, and Singaporean sunshine: your boss (and their Q4 budget 😅). But don’t worry—we’ve got your back. Here are 5 arguments (and an example message) you can use to persuade your boss to send you to Ahrefs Evolve. About Ahrefs Evolve 2 days in sunny…

In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you the proof. 1. Target low-competition keywords to rank faster Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on…

SEO guarantees are one of the biggest tools agency sales teams use to turn prospects into clients. But they can often be scams or promise results that are achieved unethically. For instance, here’s a popular SEO guarantee:  And another possibly too-good-to-be-true guarantee:  Not to mention this oh-so-safe and completely risk-free guarantee offering a “huge amount”…

Parasite SEO can help you rank for more competitive keywords, rank faster, and get more traffic to your content. But do these benefits come at the risk of a Google penalty? It depends… Parasite SEO is where you leverage the authority of an established website to rank for competitive keywords. You do this by publishing…

You’ve probably heard about the recent Google documents leak. It’s on every major site and all over social media. Where did the docs come from? My understanding is that a bot called yoshi-code-bot leaked docs related to the Content API Warehouse on Github on March 13th, 2024. It may have appeared earlier in some other repos,…

I studied the correlation between rankings and content scores from four popular content optimization tools: Clearscope, Surfer, MarketMuse, and Frase. The result? Weak correlations all around. This suggests (correlation does not necessarily imply causation!) that obsessing over your content score is unlikely to lead to significantly higher Google rankings. Does that mean content optimization scores…

You only need three tools to get sixteen highly actionable data points on your competitors’ traffic. Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks. We’ll…

It’s no secret that APIs are a major time saver. They help automate many marketing tasks from creating reports to forecasting SEO opportunities. They can also improve operational efficiency and provide insights for executives to make better decisions, faster. Here are the top 8 use cases of our API and how you can leverage actionable…

Franchise SEO is simple. It’s basically local SEO multiplied by the franchise’s number of locations, right? Wrong! With more locations come greater challenges requiring a more nuanced approach than a typical local SEO campaign. In this guide, I share successful strategies I’ve used to scale SEO for local and national franchises. It’s split up into…