Category: SEO

Content pruning sounds pretty appealing: delete a ton of content and see your organic traffic improve. But pruning has risks (like deleting useful pages and useful backlinks), and benefits are not guaranteed: So how does pruning actually work? And when… Read more › Source link

Enterprise content marketing involves creating and sharing relevant content to attract, engage, and retain an organization’s target audience. When enterprise content marketing is done well, it can drive tons of leads, conversions, and, ultimately, revenue. In addition, it can help with things like brand perception and awareness. There’s a misconception that big enterprise websites rank…

Not sure how to prepare your content report? I get it — too many metrics to report, and what should a report look look in the first place? I promise this will change by the end of this guide. In this guide, you’ll learn the three best practices of reporting and eight types of information that…

SEOs have a lot to offer companies during the merger and acquisition (M&A) process. They can help identify acquisition targets, do due diligence and help with valuation and risk identification, identify future opportunities, work with teams on website migrations, monitor migration progress, and train new teams in best practices. Acquisitions can have a dramatic impact…

Keyword clustering tools group keywords with the same or similar intent. This makes it easier to take action on your keyword research because it tells you which keywords to target on the same page. Unfortunately, most keyword clustering tools aren’t exactly quick… For example, I asked a popular keyword clustering tool to group 4,703 keywords. It…

I attended Sydney SEO Conference for the second time, and I’ve got to say, it’s hands-down becoming one of my favorites. Great vibe, knock-out speakers, and perhaps best of all, awesome attendees. And it’s not just me who thinks so: There are loads of friendly folks in SEO I’m grateful to have met through this…

If your site has lost traffic, it’s natural to wonder what you’re doing wrong. But what if it’s not your fault? Let’s be real. Most of the time, it’s likely that it is your fault in some way. You may have site or content quality issues you were unaware of or low-quality links dragging down performance.…

If you’re looking to automate boring SEO tasks or create custom SEO reporting dashboards, APIs can be a major time-saver. So, I asked our team for recommendations for a well-balanced SEO API stack that covers everything you’ll likely ever need. I’m excited to share this list with you, so let’s get straight to it. 1. Ahrefs API:…