Category: SEO
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There’s No Such Thing as “Accurate” Search Volume
I often post my favorite new Ahrefs features on X. And last time I announced our newest addition to Keywords Explorer, someone replied with this: I mean it is good for seasonal keywords but to be honest it would be great if the search volume in general would be more accurate… — Kim von Däniken (@KimvonDaniken)…
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How to Avoid Ruining SEO During a Website Redesign
It’s too easy to break your SEO during a website redesign. Here’s a foretaste of what can go wrong: Loss of rankings and traffic. Loses of link equity. Broken pages. Sluggish page loading. Bad mobile experience. Broken internal links. Duplicate content. For example, this site deleted about 15% of organic pages (yellow line) during the redesign,…
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Time To Replace the Content Marketing Funnel (3 Alternatives)
You won’t read anything good about the content marketing funnel in this article. Only bad things. Like, it’s too linear and simplistic to address the complexities of customer journeys. If you need a framework to build your content strategy on, it should probably be a no-funnel framework instead. And there are very good reasons for it.…
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You Can’t Compare Backlink Counts in SEO Tools: Here’s Why
Google knows about 300T pages on the web. It’s doubtful they crawl all of those, and at least according to some documents from their antitrust trial we learned they only indexed 400B. That’s around .133% of the pages they know about, roughly 1 out of every 752 pages. For Ahrefs, we choose to store about 340B…
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I Replaced Google with AI For a Week. Here’s What I Learned
I was scrolling through X last year when I saw this tweet from the CEO of Shopify: It made me pause and think: Can you really replace Google with something else, like AI? I grew up with Google after all; it had never crossed my mind that one day I would stop using the search…
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Yes. Affiliate Marketing Is Legit. But Is It Worth Your Time?
Affiliate marketing is where you promote another company’s product or service in exchange for a commission. When people click your link and buy the product or service, you make money. It is absolutely not a scam. It is legal, as long as you comply with relevant laws and regulations in your country. For example, here are FTC’s…
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100 Blog Post Ideas to Get Traffic
It’s easy to come up with blog post ideas, but writing about random topics won’t get you traffic to your blog. You need to write about topics with traffic potential. How to find blog post ideas with traffic potential The proverb goes, “Give a man a fish, and you feed him for a day; teach a…
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How to Search Through the Source Code of the Entire Website
Get the week’s best marketing content Ahrefs Site Audit, also available as part of the free Ahrefs Webmaster Tools, allows you to search through the raw HTML code or the JS-rendered code across all crawled pages of the website. This feature is particularly useful when you need to verify analytics tags, identify pages that call…
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Does Adding a Related Post Section Help Your Blog? We Tested It
We already do a great job with internal linking on the Ahrefs blog. But we wondered if adding a related posts section would help us and whether users would use it. Our marketing team was fairly split on whether we should have a section like this and whether it would help. I’ve had great results with…
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26 Women and Nonbinary SEO Pros Who Inspire Me
In the lead-up to International Women’s Day, I started reflecting on all the amazing women and nonbinary folks in our industry who I have learned from and who continuously inspire me in my career. Here are the top 26 whose expertise, results, and insights I greatly admire and think you will, too. Make sure you check…