Category: SEO

There are too many content marketing metrics out there. But we know which ones are actually used (we asked on LinkedIn and X). To organize things a bit, we’ve organized the metrics into eight categories. Just the names themselves will give you a good idea of what’s important in content marketing. Let’s get to it. This…

The formula for calculating ROI is so simple that I’ll share it right here, in the article introduction: ((Return from content − cost of content) / cost of content) * 100 If your content marketing generated $10,000 in sales and cost $2,000 to create, that’s an ROI of 400%: (($10,000 – $2,000) / $2,000) * 100…

For many SEOs in agency, in-house, or enterprise roles, 20% of their job is actually doing SEO, the other 80% is about soft skills like getting buy-in. I always say that 20% of my job is actually doing the SEO, and 80% of communicating, getting buy-in, and moving the boulder so that [stakeholders] can succeed…

Toxic backlinks are links that some SEO tools say could hurt your website’s Google rankings. The implication is that you should disavow them to keep your site safe. But there’s some disagreement and confusion among SEOs as to whether “toxic” links are actually a thing and what, if anything, you should do about them.  If you believe…

Learning SEO doesn’t have to break the bank. There are plenty of quality free SEO courses teaching everything from the basics to keyword research to link building. Here are ten that won’t cost a dime. 1. SEO Course for Beginners Course provider: Ahrefs Duration: 2 hours Instructor(s): Sam Oh Level: Beginner Link: SEO Course for Beginners What you’ll…

People use mental models to comprehend reality, solve problems, and make decisions in everyday life. SEO is not an exception here, yet it’s not a topic you often hear about in this industry. The thing is, you need to be careful with mental models because they’re sneaky. We tend to develop them during our lives,…

I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a bunch more use cases that I can’t imagine living without. Here are five of my favorite ways to use Ahrefs for content marketing: 1. Reverse-engineer your competitor’s entire content strategy Let’s be honest: we all…

How can you prove to your boss, client, or other stakeholders that you’re not wasting your time with your SEO efforts? The best way is to share regular SEO reports with them that track the performance of your SEO campaign. SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds…

At Ahrefs.com we’ve got 9.7k cases of multiple rankings. It’s when a site ranks for a keyword with more than one page. Now, classic SEO theory says that if you rank with more than one page for a keyword, it’s a cannibalization issue, and you should fix it. But when I spent a day carefully reviewing a…

So, you’ve got some bad backlinks? Maybe you’ve paid for some shady links, or a competitor has targeted your website with link spam. Whatever the cause, you’ll want to know what to do next—especially if you’ve received a manual action. In this article, I’ll share how to remove backlinks and consider the different approaches for…