Category: SEO

Marketing is full of things that can be measured (known as metrics), but not all metrics make good key performance indicators. To choose the right KPIs: Tailor them to your role. Different marketing roles need different levels of detail in their KPIs. An SEO lead might care about monthly backlink growth, but a CMO will care…

If you’re an Ahrefs user, you can combine our data with ChatGPT to improve your SEO. Here are some of the best use cases. 1. Fill missing subtopics in existing content If a page is outranking you, it could be because it covers important subtopics searchers want to see (while you don’t). Here’s how to find these subtopics:…

Ranking in Google is the same (or at least very similar) for everyone. That’s why it’s essential to have an SEO plan template you can use time and time again. So… we created one for you. Download the SEO plan template Looking for a different format? Request it here. Why you should use our template It gives you…

Product pages are where the final decision to purchase a product is made. By optimizing them for SEO (and adding a sprinkling of UX), you’ll increase the chances of attracting more visitors and converting them into loyal customers. In this beginner’s guide, I’ll share 16 elements that collectively make up the anatomy of a well-optimized…

Competitive intelligence (CI) sounds like hogwash to some and a holy grail to others. Many organizations try it out and chalk it up to “an expensive, fruitless endeavor.” Truth is, they’re doing it wrong. In this no-nonsense guide, we’ll go beyond the MBA-hyped-up textbook jargon and dive into the tactics that will actually make a difference.…

Here’s a 5-minute, beginner-friendly introduction to each of them. Organic traffic data refers to how often people visit your website through unpaid search results. Key data How to get it To get organic traffic data from Google, set up a… Read more › Source link

Everyone in SEO uses ChatGPT. But even after all these months, I still see many folks using it wrong. Let’s explore three common mistakes and how you can fix them. Mistake 1: Asking it questions it doesn’t have the answer to Believing everything ChatGPT says is never a good idea, but believing answers to questions it doesn’t…

First, we have someone offering us to pay for it: Then there’s someone else, framing their backlink request as a “guest post opportunity”: And finally, here’s the most professional one of the three. This email looks fairly well written, but… Read more › Source link

The SEO industry is over 20 years old at this point. And it comes as no surprise that many of us are parents to little kids. I myself am a father of two. So we figured it would be cool to create a children’s book that both kids and their SEO parents could enjoy together.…

Get the week’s best marketing content Isn’t the web a wonderful place? You asked for types of SEO, and well, your wish is my command. Here are all SEO types known to humankind, up to the minute! But no worries, we’ve organized them neatly to save you a headache. Click the links to explore a…