Category: SEO

Buying a website can help you reach a new audience, get a foothold in a new market, expand your business online, or earn “passive” income. It’s a similar, yet simpler, process compared to merging or acquiring an existing business. But, just like with a business acquisition, not all website purchases come equal. In this post, we…

Put simply, a headless content management system (CMS) separates a website’s content from its design and code. It functions differently from a traditional CMS, like WordPress, and therefore requires different considerations for SEO as well. While general SEO best practices and rules remain the same, how you go about implementing them will differ in a headless…

For e-commerce websites, optimizing product pages is one of the most critical aspects of SEO. Optimized product pages enhance the user experience and rank better for long-tail search terms, which typically have lower competition and high commercial intent. This is vital for ecommerce because users searching for specific products are usually further down the sales funnel…

An enterprise SEO audit looks at large enterprise websites to find issues and opportunities that will improve rankings and visibility on search engines. The basics are the same as any other SEO audit. Yet, an audit like this is an entirely different beast because of all the complications that come from large sites and large…

SEO is one of the most popular types of digital marketing services. But it’s challenging to sell because there are many types of SEO services and different service providers offering them. Follow this six-step guide to help improve your pitch, close more sales, and get your first clients (with tips from the pros.) Step 1. Show…

I’ve finally hit the milestone: 100 blog posts for the Ahrefs blog. So, I decided to reflect on my journey. I did two Ask Me Anything (AMA) sessions to see what people wanted to know: one on Twitter X and another on LinkedIn. I was pleasantly surprised that so many people were interested, so thank…

SaaS SEO is about making a SaaS business easy to find on Google and other search engines. The goal is to attract people who are looking for solutions that your product can provide. To put it simply, this marketing tactic works like this:  From a strategic point of view, the main benefit of investing in SEO…

Get the week’s best marketing content We spent ~$80 to purchase five premium ChatGPT prompts and ran a blind test among the members of our marketing team to see if they were worth it. Long story short: They aren’t. The experiment Here’s what I did: I signed up for a service selling ChatGPT prompts and selected five…

We’ve shared many great reads in our newsletter over the last quarter. I thought it would be cool to put together a list of articles that stood out—the ones that resonate with our community and spark ideas and inspiration for what to do next. So, here’s a roundup of our newsletter’s highlights from Q4 2023. You…