Category: SEO

Free SEO tools may be limited, but you can still use them to do SEO. You just need the right ones to cover your use cases. Add these 36 free SEO tools to your SEO toolkit. Monitor your website’s SEO health, see who’s linking to you, and learn what your website is ranking for on Google.…

Get the week’s best marketing content Have a feeling your website needs an audit but don’t know how to go about it? Trying to win new clients for your agency with a website audit? Check out our website audit checklist to discover the critical issues you need to fix. We’ve cut out the fluff and pinpointed…

A local landing page is a web page designed to show people and search engines where businesses operate. It can include details on the service area a business covers, directions to a physical shopfront, and information about the staff and services available at that location. You may have heard that Google doesn’t like to rank…

How do you start your own digital marketing agency? I asked 100+ digital marketing agency founders on X and LinkedIn to find out. Here’s how they started their agencies—and you can too. Choosing what your agency focuses on should be a mix of what people want, what you know how to do (and are good at), and…

Finding a great affiliate niche that’s both low competition and profitable can sometimes seem like finding a pot of gold at the end of the rainbow—but it’s not impossible if you know what you’re doing. In this article, I’ll show you three different methods that make it easier to find your perfect affiliate niche—and as…

Most SEO trends fade quickly. But some of them stick and deserve your attention. Let’s explore what those are and how to take advantage of them. 1. Everyone’s using ChatGPT (and other AI tools) to write content If you give ChatGPT a title and ask it to write a blog post, it will—in seconds. This is…

Link outreach is the process of contacting other websites to ask for a backlink to your website. For example, here’s an outreach email we sent as part of a broken link building campaign: In this guide, you’ll learn how to get started with link outreach and how to get better results.  How to do link…

SEO writing is the process of writing content to rank on search engines like Google. In this guide, you’ll learn how to create search-optimized content your readers and Google will love. 1. Find a winning keyword If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high…

A competitive analysis (or market competitive analysis) is a process where you collect information about competitors to gain an edge over them and get more customers. However, the problem is that “traditional” competitive analysis is overkill for most businesses — it requires impractical data and takes too long to complete (and it’s very expensive if…

SEOs catch flak for ruining the web, but they play a crucial role in the search ecosystem, and actually make the internet better for everyone. Let’s get the criticism out of the way. There are bad actors in SEO, people who seek to extract money from the internet regardless of the cost to others. There…