Category: SEO

I removed content from two of our pages to try to measure the impact that content has on rankings. We lost a few positions for many terms, and it hurt, but it wasn’t as bad as I expected. These pages still ranked relatively well without any content. You can see the current content for these…

Get the week’s best marketing content Looking to improve your website’s SEO but don’t know where to start? Use our free SEO audit template to find SEO issues that need fixing. Download the SEO audit template Why you should use our template Our SEO audit template focuses on finding SEO issues that move the needle—not everything…

Search optimization is generally a good thing. When you create something useful—an article, a product page, even a free tool—it helps to ensure people can find it through search. But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally…

Ok, so you’re here because you want to spy on your competitors’ ideas look for inspiration in what your competitors do. Good call—you’re going to need special tools for that. These eight tools will allow you to do things like:  Steal traffic from your competitors’ most successful content. Copy what works for them in email marketing. …

Singapore’s SEO community is a humble-sized, diverse mix of marketers of all experience levels. Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas.  Let’s take a closer look. A brief history: SEO groups in…

There are lots of SEO newsletters. Maybe too many. I sacrificed my email inbox to bring you a carefully chosen selection of favorites. Every newsletter included here does four things: Focuses specifically on SEO (and not just marketing) Offers valuable free content (and isn’t locked behind a Substack paywall) Sends regular emails (and hasn’t stopped publishing)…

Inbound marketing is a marketing strategy that aims to pull customers in with relevant and useful content. Coined by HubSpot’s founders Brian Halligan and Dharmesh Shah, the goal of inbound marketing is creating content to: Attract potential customers. Engage and teach how your product or service can solve their problem. Delight by going above and…

Looking for a list of the most popular websites in the US and Worldwide in 2023? We’ve pulled the top 100 most visited sites by organic traffic from our database. Top 100 most visited websites in the world # Domain Traffic 1 youtube.com 4,515,808,817 2 en.wikipedia.org 2,359,325,262 3 facebook.com 2,110,595,075 4 instagram.com 1,326,644,431 5 twitter.com 1,213,212,289 6…

Here’s an example of how the code looks: And here’s how it looks on social media: … in the browser tab: … and (sometimes) in Google’s search results: For SEO, title tags are important for two reasons: In this guide,… Read more › Source link

Have you been Googling your keyword to see where you’re ranking? Never do that. It won’t be accurate because Google personalizes search results by things like your location, language, and device. Even using an incognito or private tab doesn’t fully solve the problem. To check rankings accurately, you need to use tools. How to check rankings…