Category: SEO

Since university degrees in SEO are rare, certifications are a popular way to prove your knowledge or expertise in SEO. However, the problem is that such certifications can be provided by anyone. So if you want to take an SEO certification, you want to make sure you’re completing those where: The course material is comprehensive, accurate,…

Search engine marketing (SEM) is a type of digital marketing that utilizes search engines like Google to get more traffic to a website. There are two ways to do SEM. You can pay for ads to show up in the search engine’s paid results or optimize your pages to show up in organic results. And…

I started blogging in 2015. From a blog about breakdancing to being a professional content marketer, I’ve learned a lot along the way. In this post, I’ll share the blogging tips I learned. 1. Focus on a profitable niche you’re passionate about Blogging is hard work. You won’t last if you: Hate the topics you write about. Don’t…

Internal links are to backlinks what Robin is to Batman—they’re crucial to SEO success yet receive little to none of the credit. In this guide, I’ll explain what internal links are, how to set up an internal linking structure, and how to strategically use them in SEO.  Internal links take visitors from one page to another…

Missed out on some SEO conferences in the first half of 2023? We handpicked a few more upcoming ones, sorted in chronological order of conference date. Conference When Location Benchmark Studios Sept. 7, 2023 Chester, U.K. BrightonSEO Sept. 14 & 15, 2023 Brighton, U.K. Chiang Mai SEO Conference Nov. 6-10, 2023 Chiang Mai, Thailand BrightonSEO (U.S. edition) Nov.…

An SEO consultant assists businesses in improving their websites’ visibility in search engines like Google. In this post, I’ll walk you through what SEO consultants do, whether your business needs one, and the most important questions to ask before hiring them. What does an SEO consultant do? An SEO consultant provides several SEO services to…

Starting an online business was the single best decision I ever made. It changed my life forever, giving me the time and freedom to earn an income on my own terms. But I wasn’t an overnight success. I had to go through many iterations before finding a niche that worked for me. I tried everything from…

Backlinks (aka inbound links, incoming links) are links from a page on one website to another. Search engines like Google use backlinks as votes of confidence in ranking pages. Backlinks are important for SEO because of two main reasons:  Rankings – Generally speaking, the more backlinks your webpages have, the more likely they are to…

Search intent is the reason behind a search query. In other words, it’s what the searcher is looking for when using a search engine like Google. In this guide, you’ll learn all you need to know about search intent and how to optimize your content to align with it.  Why search intent matters for SEO Google prioritizes…

We ran the largest hreflang study ever, nearly 10X larger than any other study. In total, we looked at issues on 374,756 different domains that used hreflang tags. Our findings show that 67% of them have at least one issue. Let’s look at the most common issues you should actually care about. 56.3% have pages missing x-default…