Category: SEO

SEO is a difficult task to do on your own. So having a team can make ranking on Google much easier. But how do you build an SEO team? Is it worth the investment? Where do you find the people you need? Today, we answer all these questions and more.  Should you build your own SEO team? Is…

Google looks at various on-page factors to decide where a page should rank and how it should be presented in the search results. Getting these right can lead to higher rankings, increased visibility, and more organic traffic to your website—so they’re worth doing. Let’s take a look at the top on-page SEO factors that can help…

If you want to publish more blog content, you need to create solid content briefs. Content briefs are simple documents that tell a writer… what to write about. They provide the information and context writers need to understand the goal of each article, ensure they cover all the key points, and turn in an A-grade…

Every year, the SEO agency Aira conducts a State of Link Building survey. In the most recent edition, 270 SEOs voted for the link-building techniques they still use today. Let’s look at how to do these seven tactics. 1. Content marketing specifically to generate links Also known as creating link bait, the goal is to create…

I removed content from two of our pages to try to measure the impact that content has on rankings. We lost a few positions for many terms, and it hurt, but it wasn’t as bad as I expected. These pages still ranked relatively well without any content. You can see the current content for these…

Get the week’s best marketing content Looking to improve your website’s SEO but don’t know where to start? Use our free SEO audit template to find SEO issues that need fixing. Download the SEO audit template Why you should use our template Our SEO audit template focuses on finding SEO issues that move the needle—not everything…

Search optimization is generally a good thing. When you create something useful—an article, a product page, even a free tool—it helps to ensure people can find it through search. But can you go too far? Can you over-optimize? Google says “yes”, in two ways. Harmful over-optimization Harmful over-optimization is, as Google’s Gary Ilyes puts it, “literally…

Ok, so you’re here because you want to spy on your competitors’ ideas look for inspiration in what your competitors do. Good call—you’re going to need special tools for that. These eight tools will allow you to do things like:  Steal traffic from your competitors’ most successful content. Copy what works for them in email marketing. …

Singapore’s SEO community is a humble-sized, diverse mix of marketers of all experience levels. Having lived in this city-state for a good three decades, I’ve gathered that SEO remains a niche here—but the people within it are welcoming and always happy to exchange ideas.  Let’s take a closer look. A brief history: SEO groups in…