Category: SEO

If you’re creating a new website, you’ll need to consider the website’s architecture. Structuring your website in an organized, hierarchical way gives it the best chance of ranking well in Google. But how do you do that? Website architecture is how information on your site is structured, interlinked, and designed.  For example, for an e-commerce website,…

Do you want to rank for competitive terms without worrying about potential Google penalties? Then go white hat. In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. White hat SEO refers to the use of SEO strategies, techniques,…

Linktree’s organic growth has been impressive over the last few years, but its organic traffic has dipped recently. What’s changed? Let’s find out. Linktree says it has over 35 million users.  It built its brand by creating a platform where content creators can share multiple links to their social media accounts or websites through a single…

Promoting a product while low on cash—every company goes through this phase. But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you can do for a product launch and move on to promotion tactics you can use…

Marketing funnels are visual representations of the stages a customer goes through, from first learning about your brand to becoming a customer. Each marketing funnel is split into three stages: Top of the funnel (TOFU) Middle of the funnel (MOFU) Bottom of the funnel (BOFU) Today, we’ll be talking about top-of-the-funnel marketing. What is top-of-the-funnel…

No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Reason 1. Organic search is the primary driver of website traffic Look at these SEO stats: 53.3% of all website traffic comes from organic search. 92.96% of global traffic…

Almost all SEO strategies involve launching several pages on a website. In most instances, this is undoubtedly the way to go, but can you run a successful SEO campaign with just a single-page website? In this article, we’ll define what a single-page website is, review whether it is good or bad for SEO, and run…

Imagine all you needed to make money online was a website. You don’t have to create your own products or offer a service. Sounds good? Welcome to affiliate marketing. According to Statista, business spending on affiliate marketing hit $8.2 billion in the U.S in 2022 and Influencer Marketing Hub estimates that the industry willl continue…

What type of content should you create for your content marketing? From blog posts to memes, learn the 25 different types of content you can use for your content marketing strategy. Blog posts are a great way to educate your audience and “sell” what you do in the process. Example Our list of free keyword…

It can be alarming if your website’s Google rankings drop suddenly. But before you make any changes, it’s important to check certain things first. 1. Check for any Google algorithm updates Google’s algorithm updates are among the most common ways your website’s rankings can be negatively impacted. Why is SEO important? Most web traffic comes…