Category: SEO

The beauty of SEO is that searchers are actively looking for your product/service or the problem you solve. This usually means higher-quality leads, which makes SEO a fantastic lead-generation channel.  However, it doesn’t mean you can create any piece of content, gate it, and hope that you drive thousands of leads to your business.  1) Ebooks…

In the past three years, we’ve grown Pet Keen from 0 to nearly 3 million organic visits per month. A big part of this success comes from backlinks. So in this guide, I will show you the link building methods that we used to achieve this massive growth. Method 1. HARO (Help a Reporter Out) HARO…

Every company on Twitter has the same features at its disposal to create a standout profile. Here are those features: But how many SaaS companies make use of them all? And are they using them well? To find out, we studied the Twitter profiles of 100 SaaS companies. Let’s start at the top. Sidenote. Thanks to my…

As the new Web Content Accessibility Guidelines (WCAG) go live this month, a new light is being shined on website accessibility. But in honesty, this is something almost no SEOs think about! Ensuring your website is accessible to everyone may not be a direct ranking factor. Still, if you’re driving traffic to a website and the…

Ahrefs offers a wide range of free SEO tools for digital marketers on a tight budget. In this article, I’m going to walk you through each tool and when to use it. Setting up your website for success means starting with the basics: making sure it’s in good shape, both from a technical and backlink standpoint.…

Sometimes, all you need are ideas to get your creative juices flowing. So I want to give you marketing ideas to riff off. That’s why I asked 18 marketers for the most unconventional marketing ideas they’ve seen or executed. The psychological concept of effort justification states that people tend to attribute a higher value to…

Here’s my selection of the software that SEO agencies use to get their work done and manage their teams successfully. Accurate data is important for SEO agencies to make good decisions. As a result, every agency I’ve worked for over the past 10 years has had access to Ahrefs.  So when it comes to providing…

Have you ever wanted to learn SEO away from your computer screen? We just published a beautiful hardcover book teaching the fundamentals of SEO. Here it is in all its glory: It covers everything from how search engines work to keyword research to link building. In other words, all the stuff you need to know to hit…

SEO writing tools help you improve your content. Here are the top reasons why you need them and the tools I use to improve my writing. 1. To find the best keywords to target If your goal is to rank high on Google, writing content without targeting any keywords is risky. You can get lucky,…

But what makes a good affiliate marketing website? What products does it promote? And how does it get people to visit and purchase its recommendations? To answer these questions, let’s take a look at some well-done affiliate marketing examples and dissect what makes them so successful. The Barbecue Lab is a fairly traditional affiliate marketing…