Category: SEO

A competitor link analysis is an assessment of the link profiles of major competitors where you look at their link building strategies to gain insights. Implementing some of the same strategies in your own link building can lead to higher rankings in search engines and increased business outcomes. Performing this kind of analysis allows you…

Several years ago, I worked in a startup with no marketing budget. No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy.  Without any know-how or marketing dollars, I read a couple of SEO blogs and tried…

Running an online business is an excellent way to be your own boss, work on your own terms, and (hopefully) make a lot of money. But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing. I’ve personally grown three separate six-figure…

There is no one right way of doing content marketing. Depending on their goals, resources, target audience, and so on, different companies do content marketing differently.  In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. Shopify is an e-commerce platform that helps…

What is link building? Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic. Why is link building important? According to Google’s Andrey…

Marketing channels are tools and platforms that brands use to communicate with their audience. If we squeezed the idea of marketing channels into a single picture, it’ll look something like this: Businesses use different means (content, messages, ads) to reach their audience in places where they hang out (e.g., social media, Google Search) or reach them…

Starting with SEO can be overwhelming—many technical terms, checklists of tens of tasks to do, learning resources contradicting each other, and the list goes on. I remember when I got into the game. This SEO tutorial should get you on the right track. We’ll go through seven essential steps to help you increase organic traffic and…

HARO link building has taken the SEO industry by storm over the last few years. But today, actually getting results is hard work. HARO is oversaturated, and results are not guaranteed. So should you still try to get media coverage this way? Absolutely! There are tons of links up for grabs. Not just any links.…

Your email list is one of your business’s most important marketing assets. Rather than fleeting traffic from temporary social media posts or paid ads, these are people who have engaged with you and you have direct access to. You can make money at the click of a button whenever you need to with a strong…

SEO content is content designed to rank on search engines. So an SEO content strategy is your plan on how you’ll use that content to support your business goals. At Ahrefs, SEO-driven content marketing is our main marketing type. And it’s been hugely successful for us, helping us grow our ARR consistently over the years. This…