Category: SEO

An SEO audit is where you find opportunities to improve a site’s search performance. To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for. And if you use both of them for what they…

SEO is essential to marketing any event, gig, or conference to help people find it when they search online. SEO for events is quite specific. But it’s no rocket science to help your events rank high on search engines. Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and…

If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to do this, or is it just another overhyped SEO trend? In this…

People say all kinds of things are ranking factors. But the truth is that Google has never confirmed most of them. This leads to a lot of misinformation and bad advice. In this guide, we’ll explore eight ranking factors that we know Google uses. Backlinks are clickable links from one website to another. In 2016, Google’s…

Search for “how to promote your blog,” and you’ll see hundreds of strategies. But not all of them work. Believe us—we’ve tried them. These are the seven that have worked for us. 1. Build share triggers into your content People are more likely to share content with unique insights. Data, experiences, opinions—anything they can’t find elsewhere. Here’s…

Imagine if your website (or clients) could rank for every single keyword related to a desired niche. Enter topical authority. Now imagine that you could even achieve this with no link building. If some people in the SEO world are to be believed, this is achievable by anyone willing to write content about absolutely everything…

Building a keyword strategy is the process of deciding what keywords to target and prioritize in organic search. There are many ways to do it, but all methods pretty much boil down to finding keywords that:  Potential customers are searching for. Have value for your business. Are within your wheelhouse to rank for. Let’s go through…

If you’ve ever tried to hire freelance writers, you probably ended up with thousands of applications. This usually leads to you asking yourself two questions:  How do I choose the best ones? How will I even have time to filter through that many applications? In this post, you’ll learn how we set up a process to…

Content marketing is a popular type of marketing for SaaS marketing. Many companies have succeeded with it. HubSpot, Ahrefs, Zapier—the list goes on. Despite that, there is no one way to do content marketing for SaaS. Each SaaS operates in a different market with different customers, pain points, and needs.  As a result, every SaaS’s content marketing…

Local online marketing is a set of marketing tactics that use the internet to target potential and existing customers within a business’s physical location. Online marketing is a crucial aspect of promoting a local business because: People look for nearby products and services online. They use search engines and social media platforms to learn more…