Category: SEO

I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites are popular, even if the search system changes. I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT,…

Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it. To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs. Erik has quadrupled organic traffic…

AI assistants are rewriting the rules when it comes to visibility on the web. The websites they mention are chosen based on different criteria than traditional search rankings. Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of the topics being discussed.…

For Gen Zs, TikTok isn’t just a social feed. It’s a search engine: Nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a search engine. (Adobe) 62% of the 18 to 24 demographic search on TikTok, with Google coming in at third place (Forbes) One of Google’s executives…

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at the costs and budgets associated with AI content. How much does AI content cost? Are companies investing more, or less? Read the full research report Download and read the…

The web is being crawled more than ever, but it’s no longer just search engines doing the crawling. AI bots are soaking up all the data they can to train and power their AI assistants. The problem is that AI bots are new to web crawling. They’re still making some silly crawl decisions, bumping around,…

A zero-click search is when someone Googles a question and receives the answer right away, without needing to click or visit any other websites–including yours. This sits at odds with Google’s original search model, which worked by passing on referral traffic to third-party sites. Google is getting better at creating zero-click searches, and that means…

If your Google Search Console chart looks like an open-mouthed crocodile, with clicks plummeting as impressions soar, here’s why. The roll-out of AI Overviews now creates two opportunities for top-ranking content to log impressions for a given keyword, while simultaneously reducing the number of people who click from the search engine results page (SERP) into…

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking at the performance of AI content. Does it rank? Does it perform better or worse than human content? Is it riskier than human content? Read the full research report Download…

Search engines keep telling us traffic from AI search is better quality, but is it? At least for Ahrefs, this channel has the highest Conversion / Visit ratio. AI search visitors convert at a 23x higher rate than traditional organic search visitors for Ahrefs. The terminology in this industry is evolving. I’m defining AI search…