Category: SEO

  • How to Get a Job in SEO

    How to Get a Job in SEO

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    I’ve also interviewed lots of exceptional candidates and some not-so-great candidates for SEO roles. So what exactly does it take to get a job in SEO? And what separates the exceptional candidates from the not-so-great candidates? In this step-by-step guide,… Read more › Source link

  • 6 Holiday SEO Tips (To Boost Traffic During the Shopping Season)

    6 Holiday SEO Tips (To Boost Traffic During the Shopping Season)

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    Holidays are that time of the year when people spend tons of money on gifts for friends, family, and loved ones. In fact, according to the National Retail Foundation (NRF), American consumers each planned to spend ~$998 on holiday gifts in 2021. This is a fantastic opportunity for SEOs and marketers.  In this post, you’ll learn six…

  • How RTINGS.com Dominates Product Niches (SEO Case Study)

    How RTINGS.com Dominates Product Niches (SEO Case Study)

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    RTINGS.com (small for “ratings”) is one of the few affiliate websites that dominate the search results for a wide range of consumer electronic products, including televisions, headphones, and vacuum cleaners. It ranks high even for some of the most generic, fat-head keywords like “tv,” which has an estimated volume of 462K monthly searches in the…

  • 15 Best Affiliate Marketing Tools & How to Use Them

    15 Best Affiliate Marketing Tools & How to Use Them

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    When it comes to affiliate marketing, tools are your friends. They can help you get more traffic and do your job both faster and easier—especially as your business scales up. I’ve been building and growing affiliate websites for nearly a decade and have recently made a “multiple six-figure” exit from one of my websites. If…

  • The Only 2 Free SEO Audit Tools You Need

    The Only 2 Free SEO Audit Tools You Need

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    An SEO audit is where you find opportunities to improve a site’s search performance. To find all of these opportunities, you need to look in different places: content, links, technical issues, and more. This is something Google Search Console and Ahrefs Webmaster Tools are designed for. And if you use both of them for what they…

  • A Simple SEO Guide for Successful Event Marketing

    A Simple SEO Guide for Successful Event Marketing

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    SEO is essential to marketing any event, gig, or conference to help people find it when they search online. SEO for events is quite specific. But it’s no rocket science to help your events rank high on search engines. Read on to learn how to apply SEO fundamentals to maximize your visibility, event registrations, and…

  • Should You Target Zero-Volume Keywords? It Depends

    Should You Target Zero-Volume Keywords? It Depends

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    If your keyword tool says nobody’s searching for a keyword, should you bother targeting it? Although the obvious answer is “no,” there’s been a lot of chatter about the benefits of targeting zero-volume keywords among SEOs. So what gives? Is there any logical reason to do this, or is it just another overhyped SEO trend? In this…

  • 8 Confirmed Google Ranking Factors

    8 Confirmed Google Ranking Factors

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    People say all kinds of things are ranking factors. But the truth is that Google has never confirmed most of them. This leads to a lot of misinformation and bad advice. In this guide, we’ll explore eight ranking factors that we know Google uses. Backlinks are clickable links from one website to another. In 2016, Google’s…

  • How to Promote Your Blog: 7 Proven Strategies

    How to Promote Your Blog: 7 Proven Strategies

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    Search for “how to promote your blog,” and you’ll see hundreds of strategies. But not all of them work. Believe us—we’ve tried them. These are the seven that have worked for us. 1. Build share triggers into your content People are more likely to share content with unique insights. Data, experiences, opinions—anything they can’t find elsewhere. Here’s…

  • What Is Topical Authority in SEO & How to Build It

    What Is Topical Authority in SEO & How to Build It

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    Imagine if your website (or clients) could rank for every single keyword related to a desired niche. Enter topical authority. Now imagine that you could even achieve this with no link building. If some people in the SEO world are to be believed, this is achievable by anyone willing to write content about absolutely everything…