Category: SEO

Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses and citations to find out what actually works.  Our own research shows AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows…

For the first time ever, anyone can make content in seconds. With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog posts without breaking a sweat.…

I was mucking around on Google Trends the other week when I discovered something curious: ChatGPT’s global search interest overtook top platforms earlier this year, and nobody noticed.  That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked…

I was mucking around on Google Trends when I discovered something curious: ChatGPT’s global search interest overtook top platforms last year, and nobody noticed.  That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data…

We’re sharing the content that worked hardest for us in 2025, to give you an idea of what might work for you in 2026. And, naturally, we wanted to remind you of some of our best blogs 😉 Below, we’ve used Ahrefs Web Analytics to find our most-viewed articles published in 2025. We were inspired by Amanda Natividad’s SparkToro…

AI tools make it easier than ever to create content at scale, but they’ve also made it harder than ever to stand out. When everyone uses similar tools and targets the same keywords, your brand becomes the differentiator. Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities,…

Every AI marketing disaster you’ve seen—the cringeworthy fake influencers, the obviously robotic copy, the brands caught lying about AI use—happened because someone thought AI could replace strategy, creativity, or authenticity.  The examples in this article prove the opposite: AI’s value is removing grunt work and constraints, not replacing the humans who understand your market, your…

Content that stays current stays visible. Your content’s publish date can be a competitive advantage or a liability.  Fresh content or content freshness simply means how new or recently updated a page is. Keeping your content up to date tells Google and AI assistants that your information is current, helpful, and reliable, which helps you…

Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first noticed this, the natural assumption was that AI Mode simply expands on the same information, taking AI Overview’s concise answer and adding more detail from the same sources. But after analyzing 730,000 response pairs, we found something unexpected:…

Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in ChatGPT, AI Mode, and AI Overviews. Let’s get into it. YouTube mentions show the strongest correlation with AI visibility (~0.737), outperforming every other factor across ChatGPT, AI Mode, and…