Author: Logan

Content that stays current stays visible. Your content’s publish date can be a competitive advantage or a liability.  Fresh content or content freshness simply means how new or recently updated a page is. Keeping your content up to date tells Google and AI assistants that your information is current, helpful, and reliable, which helps you…

Google’s AI Mode generates responses that are 4x longer than AI Overviews (on average). When we first noticed this, the natural assumption was that AI Mode simply expands on the same information, taking AI Overview’s concise answer and adding more detail from the same sources. But after analyzing 730,000 response pairs, we found something unexpected:…

Expanding on one of our most popular AI Overview studies, we’ve analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in ChatGPT, AI Mode, and AI Overviews. Let’s get into it. YouTube mentions show the strongest correlation with AI visibility (~0.737), outperforming every other factor across ChatGPT, AI Mode, and…

I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI tools confidently repeat the lies. Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false. AI will talk about your brand no matter…

We’re all guilty of losing hours researching keywords and fixing markup—tasks that AI can already do faster and, frankly, better. Below you’ll find 10 ChatGPT SEO tools; A collection of MCPs and custom GPTs that plug straight into your workflow, reduce the grunt work, and help you focus on making all-around better SEO decisions. 1.…

Across 60,000+ websites we track daily analytics for, ChatGPT sends 8-9x the referral traffic of the next leading AI-first platform, Perplexity. Just last month, OpenAI CEO Sam Altman revealed that more than 800 million people use the platform each week. But what does it take to get mentioned and cited in its responses? Our latest research…

Lately, I’ve seen some particularly bad advice floating around on how long content should be to show up in AI search.  For instance, this study of only 20 brands (narrow sample size) is proclaiming that content needs 10,000+ words to be cited by AI. I’ve also seen others insist very short content (250–500 words) is the…

MCP (Model Context Protocol) connects your AI tools directly to your marketing stack—your CMS, analytics, CRM, social platforms, and more—through one standardized connection. This means you can ask: ‘Show me which blog posts lost traffic last month, what keywords they rank for in Ahrefs, and how many support tickets mentioned those topics in Intercom’—and get…

AI may be killing search clicks, but we’re still reading content—especially the good stuff. At Ahrefs, we read and share articles all the time for marketing and SEO inspiration. In fact, SQ puts a call-out for the best SEO blogs every week, to curate the Ahrefs’ Digest. Below you’ll find our favorites–the blogs that have made…

AI assistants mention brands constantly but they rarely include links. When I tracked brand mentions for Ahrefs across six AI platforms, I found they linked to Ahrefs as rarely as 10% of the time for AI Overviews, and as often as 50% of the time for Perplexity. But here’s what matters more: in our case,…