Author: Logan

  • Global keyword research, backlink page types, and more (January 2026)

    Global keyword research, backlink page types, and more (January 2026)

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    We’ve got 17 updates this month – from unlocking global keyword research to deeper link analysis and more actionable site monitoring. Let’s dive in. Cited pages and cited domains API endpoints You can now programmatically pull the pages and domains cited in AI responses, including how often each source appears and the estimated monthly search demand…

  • How to Choose the Best Prompts to Monitor Your AI Search Visibility

    How to Choose the Best Prompts to Monitor Your AI Search Visibility

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    Now that Ahrefs users can track AI visibility for the exact queries they care about, many people are wondering which terms they should monitor. After all, conversing with AI is unlike how we would traditionally search, since requests can be far more detailed, or occur in the middle of longer conversations. AI responses are also…

  • AI Overviews Reduce Clicks by 58%

    AI Overviews Reduce Clicks by 58%

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    Back in April 2025, we found that AI Overviews reduced clicks to top-ranking content by 34.5%, despite Google’s statements to the contrary. Since then, AI Overviews have rolled out to more countries and more languages, and many websites have continued to see the clicks from organic search decline month-over-month. Today, it seems likely that the…

  • 5 Proven Strategies to Rank Higher

    5 Proven Strategies to Rank Higher

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    Your Google Business Profile is sitting there. Verified. Complete. Maybe even optimized. But when potential customers search “pizza near me” or “plumber in London,” you’re nowhere to be found in the top three results. Your competitors are stealing your customers. Here’s the reality: just having a Google Business Profile doesn’t mean Google will rank you.…

  • Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You

    Mentions, Citations, Click Loss, and the Traffic Google Won’t Show You

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    How much traffic do AI Overviews drive? How much awareness do they create for your brand? And how can you track that over time? These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… The challenge of tracking AI Overviews  When people…

  • Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility)

    Semantic Search Is the Only Search That Matters Now (For SEO and AI Visibility)

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    We first wrote about semantic search back in 2020, when it was just starting to gain attention. A lot has happened since then. ChatGPT was launched, AI Overviews showed up in search results, and understanding meaning—not just keywords—became central to how search engines work. Because of all this, it was time to update this article. …

  • What Actually Works (Based on Data, Not Speculation)

    What Actually Works (Based on Data, Not Speculation)

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    Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses and citations to find out what actually works.  Our own research shows AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows…

  • Every Marketer Says You Need “Taste”. Here’s What That Actually Means

    Every Marketer Says You Need “Taste”. Here’s What That Actually Means

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    For the first time ever, anyone can make content in seconds. With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog posts without breaking a sweat.…

  • ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok

    ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok

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    I was mucking around on Google Trends when I discovered something curious: ChatGPT’s global search interest overtook top platforms last year, and nobody noticed.  That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data…

  • ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok

    ChatGPT Gets Googled More Than YouTube, Instagram, Facebook, and TikTok

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    I was mucking around on Google Trends the other week when I discovered something curious: ChatGPT’s global search interest overtook top platforms earlier this year, and nobody noticed.  That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked…