Author: Logan

When you search on the internet, there’s a good chance LLMs are involved somewhere in the process.  If you want any chance of visibility in LLM search, you need to understand how to make your brand visible in AI answers. The latest wave of experts claim to know the “secret” to AI visibility, but the…

AI assistants like ChatGPT and Claude can hallucinate URLs and direct visitors to non-existent pages on your website. But how often does it happen? To find out, we looked at the http status of 16 million unique URLs cited by ChatGPT, Perplexity, Copilot, Gemini, Claude, and Mistral. We found that AI assistants send visitors to…

It pays to know how AI is changing search. 32% of Nasdaq companies see a strong correlation between their search visibility and stock prices. (Source) If traffic from search goes up, so do their stock prices. But recently, many companies saw major traffic (and revenue) declines thanks to changes in AI search. This post is…

Google announced AI Mode as a Labs experiment on 5 March 2025. Two months later, on 20 May 2025, Google rolled out AI Mode to everyone in the U.S. Just a couple of months later, Google went full steam ahead and rolled it out to India, later the UK, and now 180 more countries and territories.…

Search is changing. People are no longer just “Googling it.” Increasingly, they’re asking AI systems for answers and getting them instantly without having to click and sift through different websites.  SEO is still essential for brands to show up in these answers, but visibility now depends on more than rankings. What matters is whether your…

Across LinkedIn threads and AI‑SEO guides, the promise is the same: format your content into perfect “chunks” and you’ll get chosen for Google’s AI Overviews or cited in AI search results. The problem? Chunk optimization isn’t actually an SEO tactic.… Read more › Source link

Get the week’s best marketing content Given OpenAI’s close relationship with Microsoft, many expect that ChatGPT’s retrieval-augmented generation (RAG) process would use Bing. However, over the past months, some SEOs discovered that ChatGPT may have secretly pivoted to using Google instead. These were all one-off experiments. So, I wondered if it was possible for us to…

GEO, short for Generative Engine Optimization (also known as AEO or LLMO), is about getting your brand noticed—and accurately represented—in AI-generated answers. That includes results from Google’s AI Overviews, and AI assistants like ChatGPT, and Gemini. The goal is to make sure your brand shows up when AI tools answer user questions, even if no…

Search everywhere optimization (some call it SEvO) means making sure people can find you no matter where they’re looking online. And here’s the thing: they’re not just looking on Google anymore. People are turning to TikTok for product suggestions, digging through Reddit for brutally honest reviews, and asking ChatGPT for personalized shopping lists and recommendations—often…

It started with a $100,000 donation, ended with $11 million raised for charity, and somewhere along the way, an electric bike brand earned 235M+ impressions and $7M worth of brand awareness.  Ahrefs’ Community Manager, Michelle Lindner, shared Ryan Trahan’s “50 States Challenge” in our #Marketing Slack channel after watching it with her kids. She thought…