Author: Logan

To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and benchmarks. But with so many KPIs, knowing exactly which ones you should be benchmarking can be challenging. In this article, we will look at which SEO benchmarks matter and why.  Many people usually talk about key…

If your newly published article is not read by anyone, then it cannot do its job to persuade, engage, or sell. Try these tactics to drive more traffic to your content. 1. Target topics with search traffic potential If your article ranks high on Google, you’ll be able to get traffic continuously over the long term.  But…

With organic and paid search making up over 75% of all traffic in the B2B sector alone, it’s clear SEO is far from dead. If you want to start a career in search, you need SEO experience. Of course, the idea of learning any new craft is daunting. For many looking in from the outside,…

For the past 15 years, I’ve been in various digital marketing roles, from specialist to management, working both on software and hardware products. And I’ve learned that this career favors people who can do eight things exceptionally well. If you’re thinking about a career in digital marketing or want to take your career to the…

If you want to make the most of your time blogging, choose the right tools because they’ll save you a lot of money and effort. But there are a lot of tools out there—and not all of them are worth it. Well, I’ve been blogging for over a decade and have used hundreds of tools in…

Google alternatives are everywhere, but are they any good? To answer this question, we researched a few popular alternative search engines. Our main judging criterion is how each search engine fared in its commitment to protecting user data and privacy.  Here are the ones that got our approval: Startpage is effectively Google without the tracking.  According…

When it comes to acquiring high-quality backlinks, SEOs are always looking for new and innovative ways to land killer links that their competitors can’t easily replicate. Event link building is a unique way to do exactly that. Building event links is relatively easy. But it can be difficult for beginners, as it requires an understanding…

Most speech recognition apps have no trouble transcribing a native speaker being recorded with a pro microphone in a quiet room. This isn’t a challenge. So to test them more thoroughly, I created a nightmare recording of two non-native speakers with loud city background noise. How did they fare? Let’s find out. Otter was one of the…

Traffic, leads, sales—the more you get, the better. Having a singular focus on one marketing strategy can bear fruit but almost always reaches a cap. That’s where multi-channel marketing comes in. If you want to maximize sales and minimize marketing costs, a multi-channel approach can help you capture customers you may otherwise never reach. But what is…

If you’re creating a new website, you’ll need to consider the website’s architecture. Structuring your website in an organized, hierarchical way gives it the best chance of ranking well in Google. But how do you do that? Website architecture is how information on your site is structured, interlinked, and designed.  For example, for an e-commerce website,…