Author: Logan
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E-commerce Marketing 101: How to Maximize Sales
Marketing is one of the most important skills to learn as an e-commerce store owner. By learning marketing, you’ll always have a steady stream of new customers. Plus, knowing the basics of marketing can get you ahead of the competition, and it’s valuable to have a base understanding if you ever hire marketing roles for…
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The 29 Best WordPress Plugins (Organized by Category)
WordPress plugins make your life easier by allowing you to add features to your website without learning to code or hire a developer. However, over 60,000 WordPress plugins are available, and more are released every day. Plus, installing too many plugins can cause slow website loading speeds, so you want to avoid adding too many…
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How to Find Your Competitors’ Backlinks (And Get Them for Yourself)
If you’re looking to build more backlinks to your website, checking how your competitors built and earned their backlinks is a good starting point. That’s because understanding how they got links can help inform your link building strategy. In this post, you’ll learn how to find, replicate, and learn from your competitors’ backlinks. How to…
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The 9 Best Keyword Research Tools
Keyword research is a three-step process: Find keyword ideas that people are searching for Check their ranking difficulty Figure out the best way to rank In this post, you’ll learn how to do these tasks with nine free keyword research tools. The best free keyword research tools Keyword Generator shows up to 150 keyword ideas. Just…
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20 Lesser-Known (Yet Powerful) Ahrefs Hacks
Even if you’re familiar with Ahrefs, you probably use one or two tools on a daily basis. But there are more you’re missing out on. To help you get the most out of Ahrefs, we’ve put together 20 lesser-known use cases that can immediately enhance your SEO efforts. 1. Browse the most popular search queries in…
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How An Optimized Press Release Can Help Your SEO
As press release distribution has shifted from an offline to online activity over the years, people are realizing the potential press release can have for increasing a company’s search engine presence, which brings me to my next point. SEO and press release writing works best when done together these days. Many search marketing tactics come…
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2 Types of Content Marketing KPIs You Should Track (Separately)
Separating input and output KPIs is a concept rarely used in content marketing. But when applied, it gives a better understanding of what resources to focus on in order to achieve the desired results. For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI…
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10 Websites That Tried to Fool Google (And Failed)
SEOs have been trying to outsmart Google for as long as it has existed. Sometimes, they win; other times, their attempts fail. Here are 10 extraordinary examples of websites that failed to fool Google. At its peak, on August 19, 2022, Ahrefs reported that Conch House received an estimated 6.7M organic traffic. Key stats 2,794,551…
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SEO for Multiple Locations (Beginner’s Guide)
To attract customers from certain geographic locations with organic search, you’ll need to start implementing SEO for multiple locations. But how exactly can you do this? Let’s get started. Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to regular…
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6 Link Building Services That Actually Work (+6 More to Avoid)
Link building is hard work. Landing top-quality links takes a lot of time. Unless you have a dedicated in-house team of link builders, acquiring the links you need can be difficult, especially if you have more than one site you’re working on. So if you’re a busy business owner or an SEO with multiple clients,…