Author: Logan

Largest Contentful Paint (LCP) is the amount of time it takes to load the single largest visible element in the viewport. It represents the website being visually loaded and is one of the three Core Web Vitals (CWV) metrics Google uses to measure page experience. The first impression users have of your site is how…

Cumulative Layout Shift (CLS) measures the visual stability of a page as it loads. It does this by looking at how big elements are and how far they move. It’s one of the three Core Web Vitals metrics Google uses to measure page experience. CLS is calculated during the five-second window where the most shifting…

Content repurposing is the practice of reusing all or parts of your existing content. This usually involves changing up the format, e.g., from a blog post to a video. In this post, you’ll learn how to repurpose your existing content in different ways. What are the benefits of repurposing content? Repurposing content allows you to reach…

In 2021, Google’s Gary Illyes said on Twitter that redirect signals consolidate permanently to the new location after one year. after 1 y all signals had time to pass on from A to B. if the redirect is broken after 1 y, A will be standing on its own and so will B — Gary 鯨理／경리 Illyes…

Web analytics tools allow you to collect, analyze, and report website data. If you’re a marketer or a business owner looking to improve your site, these are the kind of tools you need. There are more website analytics tools than you’ll ever require. So here’s a list of the only six tools you’ll need based on…

To set goals and track and measure your performance in any campaign, you will need key performance indicators (KPIs) and benchmarks. But with so many KPIs, knowing exactly which ones you should be benchmarking can be challenging. In this article, we will look at which SEO benchmarks matter and why.  Many people usually talk about key…

If your newly published article is not read by anyone, then it cannot do its job to persuade, engage, or sell. Try these tactics to drive more traffic to your content. 1. Target topics with search traffic potential If your article ranks high on Google, you’ll be able to get traffic continuously over the long term.  But…

With organic and paid search making up over 75% of all traffic in the B2B sector alone, it’s clear SEO is far from dead. If you want to start a career in search, you need SEO experience. Of course, the idea of learning any new craft is daunting. For many looking in from the outside,…

For the past 15 years, I’ve been in various digital marketing roles, from specialist to management, working both on software and hardware products. And I’ve learned that this career favors people who can do eight things exceptionally well. If you’re thinking about a career in digital marketing or want to take your career to the…

If you want to make the most of your time blogging, choose the right tools because they’ll save you a lot of money and effort. But there are a lot of tools out there—and not all of them are worth it. Well, I’ve been blogging for over a decade and have used hundreds of tools in…