Author: Logan

Google alternatives are everywhere, but are they any good? To answer this question, we researched a few popular alternative search engines. Our main judging criterion is how each search engine fared in its commitment to protecting user data and privacy.  Here are the ones that got our approval: Startpage is effectively Google without the tracking.  According…

When it comes to acquiring high-quality backlinks, SEOs are always looking for new and innovative ways to land killer links that their competitors can’t easily replicate. Event link building is a unique way to do exactly that. Building event links is relatively easy. But it can be difficult for beginners, as it requires an understanding…

Most speech recognition apps have no trouble transcribing a native speaker being recorded with a pro microphone in a quiet room. This isn’t a challenge. So to test them more thoroughly, I created a nightmare recording of two non-native speakers with loud city background noise. How did they fare? Let’s find out. Otter was one of the…

Traffic, leads, sales—the more you get, the better. Having a singular focus on one marketing strategy can bear fruit but almost always reaches a cap. That’s where multi-channel marketing comes in. If you want to maximize sales and minimize marketing costs, a multi-channel approach can help you capture customers you may otherwise never reach. But what is…

If you’re creating a new website, you’ll need to consider the website’s architecture. Structuring your website in an organized, hierarchical way gives it the best chance of ranking well in Google. But how do you do that? Website architecture is how information on your site is structured, interlinked, and designed.  For example, for an e-commerce website,…

Do you want to rank for competitive terms without worrying about potential Google penalties? Then go white hat. In this post, you’ll learn what white hat SEO is, how it compares to black hat SEO, and how to implement a few white hat SEO tactics. White hat SEO refers to the use of SEO strategies, techniques,…

Linktree’s organic growth has been impressive over the last few years, but its organic traffic has dipped recently. What’s changed? Let’s find out. Linktree says it has over 35 million users.  It built its brand by creating a platform where content creators can share multiple links to their social media accounts or websites through a single…

Promoting a product while low on cash—every company goes through this phase. But the good news is you don’t need to spend a ton of money to get your product in front of the right audience. We’ll start with things you can do for a product launch and move on to promotion tactics you can use…

Marketing funnels are visual representations of the stages a customer goes through, from first learning about your brand to becoming a customer. Each marketing funnel is split into three stages: Top of the funnel (TOFU) Middle of the funnel (MOFU) Bottom of the funnel (BOFU) Today, we’ll be talking about top-of-the-funnel marketing. What is top-of-the-funnel…

No matter your line of work, people are searching for your business online. Let’s look at a few reasons why search engine optimization (SEO) is important. Reason 1. Organic search is the primary driver of website traffic Look at these SEO stats: 53.3% of all website traffic comes from organic search. 92.96% of global traffic…