Author: Logan

Working with new clients for the first time can be overwhelming. Getting all the essential information to start working on growing their business through SEO is one thing. Doing it in a way that shows you’re a seasoned professional is another. After working with a number of SEO agencies and as a freelancer, I’ve found…

Marketing automation tools improve the efficiency of your business by automating boring, repetitive tasks, meaning you can focus on more important things. Here are my (and the Ahrefs team’s) top tools that help you work smarter—not harder. 1. SEO marketing automation tools Many SEOs dream of automating their business, but how much of SEO can…

We’ll take a look at the types of organic keywords everyone interested in SEO should know. If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects.  Seed keywords are words or…

“Five questions with…” features SEO professionals and marketers of all experience levels. To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da Vinci to shame. (Or maybe not!) 1. How did you get into SEO? I was…

If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business and whether you can realistically rank for it. Here’s the process: Let’s go through the steps in more detail. 1. Will the keyword send me enough traffic? People usually rely…

E-E-A-T (or Double-E-A-T) is a concept used by human quality raters to evaluate Google’s search ranking systems. Originally, it consisted of only three factors (E-A-T). But in December 2022, Google added the criterion of “experience” to the concept. So according to Google, some types of content need to be produced with firsthand experience to be…

If you tried to put together a list of metrics from all resources about SEO topics, you’d easily end up with hundreds of them. It can be overwhelming to make sense of it all. But you only need to focus on a few metrics that really matter for your SEO performance and the results it…

Resource page link building is nothing new, but it remains a popular link building tactic. How popular? According to Aira’s 2022 State of Link Building Report, 24% of SEOs use it: Here are three reasons why: It works. It’s scalable. It’s relatively easy. In this guide, I’ll explain how to build links from resource pages in…

With so many options for tracking your website’s keywords, it’s hard to know which tools will suit both your business and your budget. Let’s look at the options. 1. Ahrefs – Best all-around keyword tracker It’s easy to get started tracking keywords with Ahrefs. We have two core ways to track keywords to suit most…

We all know that building links is crucial to any SEO strategy. The problem is that with so many link vendors and outreach specialists offering different types of backlinks, it can be challenging to know which links provide value and which you should avoid at all costs. Because when it comes to building the wrong links,…