Author: Logan

Typical advice says that there are five to 10 content marketing goals and that you can hit them separately with different types of content. I think there are two mistakes in this approach. First, it mistakes goals for outcomes of content marketing.  Second, you shouldn’t design to hit only one of those “goals” because it…

Starting an online business is the single best way to create freedom in your life—freedom over your time, your money, your work environment, and more. I’ve started over half a dozen online businesses in my life (three of which were highly successful, and one of which I sold for multiple six figures). What I’ve learned is…

The hard truth about marketing objectives is that you shouldn’t look at a few examples and choose those that seem to fit the best. The examples should only be used as inspiration. It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time.…

This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total sense. Reason 1. Google can deal with an influx of bad content—if it has to If you’ve ever been asked what you think of someone’s website, you’ll know just how low most people’s bar…

I’ll have to admit: ChatGPT is cool. I don’t think we expected AI to come this far so soon. But it doesn’t mean every free “ChatGPT prompt” ebook you see on Gumroad is the future. Many of the use cases are simply engagement bait. So in this post, we’ll look at the actual best use cases…

What makes Ahrefs better than the competition? It’s a fair question but a tough one to answer because there are just so many things to compare. So instead of filling out one of those classic “us” vs. “them” comparison tables, we decided to go a different route and showcase some of Ahrefs’ unique features and…

An aggregator is a business that collects and rearranges an existing commodity in a way that provides value to the customer. Aggregators typically don’t create content because the content is being provided to them through other creators. Think Google, Facebook, YouTube, or Spotify.  Integrators are on the opposite side of the spectrum. An integrator is…

The first step to your content’s success is how much research you put into it. When I started my career as a writer, I didn’t focus much on content research. My focus was always on completing the first draft as soon as possible. But with time, I understood the importance of content research and saw a…

Looking for simple yet effective marketing tips? You’re in the right place. Here’s a list of 17 marketing tips that you can implement right away. 1. Avoid shiny object syndrome  Someone on LinkedIn offers you 64 ChatGPT prompts to improve your content marketing. You download the PDF and tell your marketing team members they need to get…

The SEO roadmap is one of the most important documents in an SEO campaign. Not only does it formalize your SEO strategy, but it’s also used as a tracker for actioning your SEO tasks. There’s no set way to build a roadmap. For over four years, I’ve been working in SEO agencies building a ton of…