Author: Logan

PageRank (PR) is an algorithm that improves the quality of search results by using links to measure the importance of a page. It considers links as votes, with the underlying assumption being that more important pages are likely to receive more links. PageRank was created by Google co-founders Sergey Brin and Larry Page in 1997 when…

In 2015, Brian Dean revealed a brand-new link building strategy. He called it the Skyscraper Technique. With over 10,000 backlinks since the post was published, it’s fair to say that the Skyscraper Technique took the world by storm in 2015. But what is it exactly, how can you implement it, and can you still get…

Do you want to jump to the first position in Google without building links or significantly updating your content? Featured snippets can help you with that. Featured snippets are a special type of search result showing a quick answer to the search query at the top of Google’s results page. Google pulls this information from one…

WordPress is the world’s largest content management system (CMS)—around 810 million websites are built on it. It’s free to use and includes all the features any website owner could need. And if it doesn’t have a feature you want or need, you can have a developer create it for you because it’s built on open-source software.…

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it. If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this…

In this article, we’ll see how to find and fix technical SEO issues, but only those that can seriously affect your rankings. If you’d like to follow along, get Ahrefs Webmaster Tools and Google Search Console (both are free) and check for the following issues. Indexability is a webpage’s ability to be indexed by search…

Some SEO processes involve repetitively clicking things on a screen. Not the best use of your time. With the right tools, however, you can automate various SEO processes—and free up resources for tasks that need more creative, human input. In this post, I’ll share two examples of how I automate SEO tasks.  Example 1. Record and email article…

Subscribe for weekly updates Are you curious about the state of blogging in 2023? Then look no further. We’ve curated, vetted, and categorized a list of up-to-date statistics below. Click to jump to a category, or keep reading for our top blogging statistics: These are the most interesting blogging statistics you should know. 71% of…

As of 2023, Wix provides solid options for a basic SEO setup that will cover most needs but still lacks the flexibility of more advanced and granular settings. In this article, I go through all the nooks and crannies of Wix SEO options so you can decide if Wix is right for your needs. I’ll…

Indirect marketing is marketing where you’re not trying to explicitly sell a product or service. Instead, it focuses on activities that generate brand awareness, build relationships with potential customers, and nurture them to eventually buy from you. Indirect marketing relies on the assumption that potential customers will not purchase your product or service immediately, but over time. …