Author: Logan

What makes Ahrefs better than the competition? It’s a fair question but a tough one to answer because there are just so many things to compare. So instead of filling out one of those classic “us” vs. “them” comparison tables, we decided to go a different route and showcase some of Ahrefs’ unique features and…

An aggregator is a business that collects and rearranges an existing commodity in a way that provides value to the customer. Aggregators typically don’t create content because the content is being provided to them through other creators. Think Google, Facebook, YouTube, or Spotify.  Integrators are on the opposite side of the spectrum. An integrator is…

The first step to your content’s success is how much research you put into it. When I started my career as a writer, I didn’t focus much on content research. My focus was always on completing the first draft as soon as possible. But with time, I understood the importance of content research and saw a…

Looking for simple yet effective marketing tips? You’re in the right place. Here’s a list of 17 marketing tips that you can implement right away. 1. Avoid shiny object syndrome  Someone on LinkedIn offers you 64 ChatGPT prompts to improve your content marketing. You download the PDF and tell your marketing team members they need to get…

The SEO roadmap is one of the most important documents in an SEO campaign. Not only does it formalize your SEO strategy, but it’s also used as a tracker for actioning your SEO tasks. There’s no set way to build a roadmap. For over four years, I’ve been working in SEO agencies building a ton of…

I’ve worked in SEO agencies for the past 10 years. During that time, I have become familiar with how they operate. If you’re looking for the inside scoop on what SEO agencies do, keep scrolling down to find out. Let’s get started. What services do SEO agencies provide? The main service an SEO agency will provide…

Knowing how a marketing funnel works can help you diagnose problems and improve your marketing strategy. In this guide, I’ll show you everything you need to know about marketing funnels. Let’s get started. What is a marketing funnel? A marketing funnel is a visual representation of the stages a customer goes through, from first knowing…

Deciding whether a keyword should be targeted by a separate page or clustered with other keywords is a common problem in SEO. Keyword mapping is a process aimed at solving this. Keyword mapping is popularly defined as assigning keywords to pages. But what you really need to solve the problem is assigning topics to content…

Great navigation is a crucial element to get right on your website for two main reasons. First, it affects your user experience—helping users find what they want will result in more conversions.  Second, it helps search engines. Because good navigation will help them better understand how you’ve organized your site and ensure PageRank flows to…

If you are a business owner, you may have heard about how vital search engine optimization (SEO) is. But how can it help fast-track your business’s growth, get more customers, and make a difference to your bottom line? In more simple terms: Why do SEO?  1. It increases your organic share of voice There are an estimated…