Author: Logan

E-E-A-T (or Double-E-A-T) is a concept used by human quality raters to evaluate Google’s search ranking systems. Originally, it consisted of only three factors (E-A-T). But in December 2022, Google added the criterion of “experience” to the concept. So according to Google, some types of content need to be produced with firsthand experience to be…

If you tried to put together a list of metrics from all resources about SEO topics, you’d easily end up with hundreds of them. It can be overwhelming to make sense of it all. But you only need to focus on a few metrics that really matter for your SEO performance and the results it…

Resource page link building is nothing new, but it remains a popular link building tactic. How popular? According to Aira’s 2022 State of Link Building Report, 24% of SEOs use it: Here are three reasons why: It works. It’s scalable. It’s relatively easy. In this guide, I’ll explain how to build links from resource pages in…

With so many options for tracking your website’s keywords, it’s hard to know which tools will suit both your business and your budget. Let’s look at the options. 1. Ahrefs – Best all-around keyword tracker It’s easy to get started tracking keywords with Ahrefs. We have two core ways to track keywords to suit most…

We all know that building links is crucial to any SEO strategy. The problem is that with so many link vendors and outreach specialists offering different types of backlinks, it can be challenging to know which links provide value and which you should avoid at all costs. Because when it comes to building the wrong links,…

Typical advice says that there are five to 10 content marketing goals and that you can hit them separately with different types of content. I think there are two mistakes in this approach. First, it mistakes goals for outcomes of content marketing.  Second, you shouldn’t design to hit only one of those “goals” because it…

Starting an online business is the single best way to create freedom in your life—freedom over your time, your money, your work environment, and more. I’ve started over half a dozen online businesses in my life (three of which were highly successful, and one of which I sold for multiple six figures). What I’ve learned is…

The hard truth about marketing objectives is that you shouldn’t look at a few examples and choose those that seem to fit the best. The examples should only be used as inspiration. It’s on you to set specific marketing objectives because every business is different and the highest priority needs in marketing change over time.…

This seemed to come as a bit of a shock to some, but I think there are three reasons why it makes total sense. Reason 1. Google can deal with an influx of bad content—if it has to If you’ve ever been asked what you think of someone’s website, you’ll know just how low most people’s bar…

I’ll have to admit: ChatGPT is cool. I don’t think we expected AI to come this far so soon. But it doesn’t mean every free “ChatGPT prompt” ebook you see on Gumroad is the future. Many of the use cases are simply engagement bait. So in this post, we’ll look at the actual best use cases…