Author: Logan
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How An Optimized Press Release Can Help Your SEO
As press release distribution has shifted from an offline to online activity over the years, people are realizing the potential press release can have for increasing a company’s search engine presence, which brings me to my next point. SEO and press release writing works best when done together these days. Many search marketing tactics come…
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2 Types of Content Marketing KPIs You Should Track (Separately)
Separating input and output KPIs is a concept rarely used in content marketing. But when applied, it gives a better understanding of what resources to focus on in order to achieve the desired results. For this concept to work, selecting which KPIs to monitor carefully is essential. Here are a few input and output KPI…
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10 Websites That Tried to Fool Google (And Failed)
SEOs have been trying to outsmart Google for as long as it has existed. Sometimes, they win; other times, their attempts fail. Here are 10 extraordinary examples of websites that failed to fool Google. At its peak, on August 19, 2022, Ahrefs reported that Conch House received an estimated 6.7M organic traffic. Key stats 2,794,551…
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SEO for Multiple Locations (Beginner’s Guide)
To attract customers from certain geographic locations with organic search, you’ll need to start implementing SEO for multiple locations. But how exactly can you do this? Let’s get started. Multiple location SEO (MLS) is the process of optimizing your business’s organic search presence for multiple geographic locations. It may sound complicated, but it’s similar to regular…
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6 Link Building Services That Actually Work (+6 More to Avoid)
Link building is hard work. Landing top-quality links takes a lot of time. Unless you have a dedicated in-house team of link builders, acquiring the links you need can be difficult, especially if you have more than one site you’re working on. So if you’re a busy business owner or an SEO with multiple clients,…
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23 SEO Questions to Ask New Clients + Questionnaire Template
Working with new clients for the first time can be overwhelming. Getting all the essential information to start working on growing their business through SEO is one thing. Doing it in a way that shows you’re a seasoned professional is another. After working with a number of SEO agencies and as a freelancer, I’ve found…
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Marketing Automation Tools (That Save You Time)
Marketing automation tools improve the efficiency of your business by automating boring, repetitive tasks, meaning you can focus on more important things. Here are my (and the Ahrefs team’s) top tools that help you work smarter—not harder. 1. SEO marketing automation tools Many SEOs dream of automating their business, but how much of SEO can…
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8 Most Important Types of Keywords for SEO
We’ll take a look at the types of organic keywords everyone interested in SEO should know. If you just want a quick overview of the types, see the cheat sheet below. Read the full article to learn more about their importance and how to find them for your SEO projects. Seed keywords are words or…
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5 Questions With Kevin Indig
“Five questions with…” features SEO professionals and marketers of all experience levels. To kick things off, we chatted with Kevin Indig, who shared about his start in the industry, advice for aspiring SEOs, plus a DALL-E sketch that would put Leonardo da Vinci to shame. (Or maybe not!) 1. How did you get into SEO? I was…
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Deciding if (And How) to Target a Keyword
If you’re choosing keywords based on search volume alone, you’re making a mistake. You also need to consider whether the keyword makes sense for your business and whether you can realistically rank for it. Here’s the process: Let’s go through the steps in more detail. 1. Will the keyword send me enough traffic? People usually rely…