Author: Logan

As digital marketing specialists, it’s easy to “have the blinkers on” and focus solely on the channel or channels nearest to your heart. In my case, this is SEO. Having worked with several businesses and top brands over the past few years, I’ve learned that some specialists and marketing generalists are: Cannibalizing efforts between channels. Undervaluing…

The difference between long-tail and short-tail keywords comes down to popularity. Many people search for short-tail keywords, while few search for long-tail keywords. Because of that, long-tail keywords are generally easier to rank for and tend to attract searchers with more specific intent. This has made targeting them a widely adopted SEO tactic.  So should…

Are you wondering what people in the U.S. (and around the world) are searching for the most? Then you’re in luck! We’ve pulled four lists from our database of 19.2 billion keywords: Top 100 Google searches in the U.S. # Keyword Search volume 1 facebook 144,000,000 2 youtube 144,000,000 3 amazon 120,000,000 4 weather 95,000,000 5…

Are you wondering which topics have been trending in the U.S.? You’re in the right place. We’ve pulled a list of keywords that are currently trending or trended in the past three months from our database of 19.2 billion keywords. We discovered these trending topics by looking at the keywords in our database that had the…

Enterprise SEO tools are made to meet the needs of larger and more complex companies. They typically need to support more users and have controls and permissions for what different user groups can access. Companies need the user interface to cover many languages so teams all over the world can use the tools. Enterprises usually have…

A competitor link analysis is an assessment of the link profiles of major competitors where you look at their link building strategies to gain insights. Implementing some of the same strategies in your own link building can lead to higher rankings in search engines and increased business outcomes. Performing this kind of analysis allows you…

Several years ago, I worked in a startup with no marketing budget. No one had any marketing experience either. Being the only person who had read a couple of marketing books, I was put in charge of the marketing strategy.  Without any know-how or marketing dollars, I read a couple of SEO blogs and tried…

Running an online business is an excellent way to be your own boss, work on your own terms, and (hopefully) make a lot of money. But growing an online business can be challenging. There’s a decent learning curve, and the way people interact with the digital world is constantly changing. I’ve personally grown three separate six-figure…

There is no one right way of doing content marketing. Depending on their goals, resources, target audience, and so on, different companies do content marketing differently.  In this post, we’ll share seven inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. Shopify is an e-commerce platform that helps…

What is link building? Link building is the process of getting other websites to link to pages on your website. Its purpose is to boost the “authority” of your pages in the eyes of Google so that these pages rank higher and bring more search traffic. Why is link building important? According to Google’s Andrey…