Author: Logan

Marketing channels are tools and platforms that brands use to communicate with their audience. If we squeezed the idea of marketing channels into a single picture, it’ll look something like this: Businesses use different means (content, messages, ads) to reach their audience in places where they hang out (e.g., social media, Google Search) or reach them…

Starting with SEO can be overwhelming—many technical terms, checklists of tens of tasks to do, learning resources contradicting each other, and the list goes on. I remember when I got into the game. This SEO tutorial should get you on the right track. We’ll go through seven essential steps to help you increase organic traffic and…

HARO link building has taken the SEO industry by storm over the last few years. But today, actually getting results is hard work. HARO is oversaturated, and results are not guaranteed. So should you still try to get media coverage this way? Absolutely! There are tons of links up for grabs. Not just any links.…

Your email list is one of your business’s most important marketing assets. Rather than fleeting traffic from temporary social media posts or paid ads, these are people who have engaged with you and you have direct access to. You can make money at the click of a button whenever you need to with a strong…

SEO content is content designed to rank on search engines. So an SEO content strategy is your plan on how you’ll use that content to support your business goals. At Ahrefs, SEO-driven content marketing is our main marketing type. And it’s been hugely successful for us, helping us grow our ARR consistently over the years. This…

Niche keywords represent clear and specific topics that appeal to relatively small, often specialized parts of a given market. In other words, these are the “sustainable” and “recycled” jackets in the overall jacket market.  Niche keywords can be an opportunity to attract highly targeted traffic in a short time since they typically refer to specific…

Link building is hard, time consuming, and often soul-destroying. This is why many people turn to buying backlinks.  But if you’ve been offered links in exchange for money, should you do it? Is it worth the price? Or will it be a waste of money? Let’s take a look at the facts. Why buying backlinks is risky Google…

Inbound marketing is where you build brand awareness and interest with content. Outbound marketing is where you reach out to consumers to do the same thing. In this post, you’ll learn how to decide which is better for your business. Let’s start with the basics. What is inbound marketing? Inbound marketing is a marketing strategy that…

Let’s get right into it. New URL Rating (beta) You’ll see this beta version of our new URL Rating in the score card and history chart in Overview, as well as in the Backlinks report. This new UR is an entirely… Read more › Source link

Keyword optimization is the process of increasing the relevance of a webpage’s content to a given search query. It’s a fundamental process in SEO because Google aims to serve the most relevant content to its users. In this post, you’ll learn how to optimize your new and existing content for any keyword. Step 1. Make sure…