Category: SEO

With the recent launch of our remote MCP server, anyone can now chat directly with Ahrefs data to get actionable SEO insights. MCP, which stands for Model Context Protocol, is an open standard that companies can use to integrate their external tools and data with compatible AI assistants. Imagine you’ve recently launched a new clothing…

Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do.  This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to…

Get the week’s best marketing content You don’t need another debate about whether optimizing for AI counts as SEO. You need to know what to actually do.  This checklist combines proven SEO essentials with the new steps that matter for AI search. No fluff, no fuss. It will help you strengthen your SEO foundation, adapt to…

This isn’t a generic roundup of the “best” marketing podcasts. Ahead of Ahrefs Evolve 2025, we asked our speakers and panelists to share the shows they actually listen to, the ones that make them better marketers, leaders, and thinkers. From deep dives into AI to frank discussions on what’s working in content, these are the…

There are hundreds of marketing newsletters competing for your attention. Maybe thousands. So I did something different: I asked the speakers and panelists at Ahrefs Evolve, our conference in San Diego from October 13-15, which newsletters they actually read and recommend. The result? A curated list of newsletters that span SEO, media, tech, leadership, and…

Brand mentions are to AI search what backlinks are to traditional SEO. Links tell Google who to trust; mentions tell AI systems who you are. Auditing your brand’s mentions is how you uncover: How the public sees your brand What misinformation might be feeding AI systems Which topics and entities are most strongly connected to you Think of…

We’ve published 70 episodes of the Ahrefs Podcast. That’s almost 100 hours of content. But even if you’re our most loyal fan, there will still be plenty of insights that you’ve missed or have forgotten already. Many of these ideas are too good to let vanish. So we went back through our catalog and rescued…

Brand mentions happen when people talk about your company online without necessarily linking to your website. They’ve always happened on social media, forums, news sites, and blogs. But now they’re happening in AI responses—and these mentions influence how millions of people discover and perceive your brand. Welcome to the new era of brand mention monitoring. Why…

We analyzed our Brand Radar database of 9.6 million ChatGPT queries to find the most visible, pitch-worthy publishers in ChatGPT responses. Pitching these outlets means your brand gets in front of readers, circulates on social media, ranks in search, and now resurfaces in AI. The top 50 PR pitching opportunities in ChatGPT Below are the…

The pros are of using AI for content are obvious: content gets done faster, cheaper, and often technically better. But there are cons, too, like the fact that AI-generated content wears a stigma of cheating, a lazy shortcut. In fact, one study showed that most people would rather wait years for a lower-quality, human-written book…