Category: SEO

Get the week’s best marketing content AI Overviews aren’t always in the first position in the SERPs. For example, here’s an AI Overview in the 2nd position. See where AI Overviews appear outside of position 1 You can use the SERP features filter along with the Position filter to find some of the AI Overviews outside…

I set up some tests over a month ago to see if Google would rank content generated by Google AI Mode in the organic search results. Spoiler: it did not rank. Google believes AI Mode content is good enough to show to users in what will likely be the default search mode in the future. But…

Conferences are a great excuse to meet other marketers, learn cutting-edge tactics, and just simply hang out and make friends! Even better if it’s on your company’s dime. Here are the marketing conferences we think are worth attending in 2025. Conference When Location Affiliate Summit East Aug. 4-5 New York, USA INBOUND Sep. 3-5 San Francisco, USA…

AI Overviews are AI-generated content, which means they can contain hallucinations. Google uses “grounding” to improve their accuracy, but according to our research, AI Overviews are more likely to cite AI-generated content than human-written content. Here’s what we found: We took one million SERPs showing AI Overviews from Ahrefs Keywords Explorer and extracted the top three…

Get the week’s best marketing content Does being mentioned on highly cited web pages lead to more mentions in AI assistants? I’m defining highly cited web pages as those with more Referring Domains (RD). These are prominent pages on the web and those that other websites have deemed worthy of linking to. Having your brand…

In 2023, Google published a blog post stating that they’re not against AI content: If you think about it, there is no clearer signal than the fact that Google has rapidly rolled out AI Overviews (and now AI mode), both of which are basically AI-generated content. Yet there are still many SEOs and digital marketers…

Get the week’s best marketing content Does being mentioned more on the web lead to more mentions in AI assistants? I’m defining mentions as the number of web pages that mention an entity at least once. I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This…

Get the week’s best marketing content Does being seen more on the web lead to more mentions in AI assistants? I’m defining “being seen” or web visibility as the estimated total monthly organic search traffic to all pages that mention the entity. These are prominent pages on the web, with a lot of visibility. Having…

We recently launched our new AI detector. For almost any webpage, you can analyze the likelihood that AI was used to create it, highlight AI-generated sections of text, and even identify the specific AI models used to create the text. There are tons of AI detectors available. And, while ours is the only one that can…