Category: SEO

Though still <1% of total traffic, it’s now our highest converting channel at 10%+ CVR (going by our new custom event tracking in Web Analytics). I wanted to see if other sites were experiencing any AI traffic growth–especially now that zero-click search has taken hold. We decided to update the findings of our March AI traffic…

Going into this study, I suspected that domain-level link metrics would not be a good predictor for mentions. I was expecting Google AI Overviews to show more of a correlation since they may use some of the traditional search signals, whereas the other systems may not. For traditional search, usually the page-level metrics are more…

Branding wasn’t something SEOs traditionally thought much about. The real wins were in non-branded keywords, where the traffic and conversions lived.  However, that changed when Google and OpenAI turned most of these queries into zero-click searches. For the remaining queries, search platforms directly reward authoritative and popular brands, so branding can no longer be ignored…

I became interested in automotive SEO after buying a new car and getting some repairs done on my old one at the same time. I found the dealerships and repair shops that helped me out, as well as the car that I bought, through Google. If they hadn’t shown up when I was looking, I…

AI is all anyone can talk about right now–and for good reason. It’s on track to drive change at a scale we haven’t seen since the industrial revolution. But in a space moving this fast, most stats you find are already out of date. So we did the digging for you. Here are 80+ current, credible,…

Google is forever telling us that AI search is better quality… When they [users] get to a decision to click out, it’s a more highly qualified click… What we hope to see over time—and we don’t have any data to share on this—is more time spent on site, which is what we see organically in…

I don’t think this result will come as a surprise to anyone. Websites that get more traffic in traditional organic search also get mentioned more in AI Search. Popular sites are popular, even if the search system changes. I looked at the top 50 websites mentioned in Ahrefs Brand Radar for Google AI Overviews, ChatGPT,…

Localizing done right can deliver serious value. Done wrong, it becomes a black hole of resources with little to show for it. To help you get it right, I turned to someone who’s been deep in the trenches of localization: Erik Sarissky, Head of International Marketing and Product Localization at Ahrefs. Erik has quadrupled organic traffic…

AI assistants are rewriting the rules when it comes to visibility on the web. The websites they mention are chosen based on different criteria than traditional search rankings. Instead of just looking at which websites are mentioned the most, I wanted to understand whether those mentions actually match the popularity of the topics being discussed.…

For Gen Zs, TikTok isn’t just a social feed. It’s a search engine: Nearly 1 in 10 Gen Zers are more likely to rely on TikTok than Google as a search engine. (Adobe) 62% of the 18 to 24 demographic search on TikTok, with Google coming in at third place (Forbes) One of Google’s executives…