Category: SEO

Struggling to find time for essential SEO tasks? Outsourcing SEO might be the solution. Outsourcing SEO allows you to leverage expert knowledge and free up time for other critical aspects of your business. To outsource effectively, you’ll need to hire an SEO freelancer or an SEO agency and decide what parts of your SEO campaign…

SEO is critical in the travel industry. While most travelers might gain inspiration on TikTok, YouTube, or Instagram, they will still search on Google before purchasing. In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get…

Searches for “How to humanize AI content” have grown 943% over the last 12 months.  More people are trying to “pass the human check”, either to make AI content suck a little less or to blag AI content detection tools. The process of “humanizing AI content” has become the de facto content strategy of growth-hungry…

Two things make a good website: content and functionality. Looks are nice to have but come last.  Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about. If the site offers the type of content that people need and makes that content easy to…

The key to restaurant SEO is understanding that most people don’t search for specific restaurants. They search for the type of cuisine or dish they want to eat. This is especially true for younger folks, with 76% of 18-24 year olds searching this way. Getting diners through the door, then, is a game of ranking well…

We analyzed the organic traffic growth of 1,600 SaaS companies to discover the SEO strategies that work best in 2024. In this article, we’re focusing on bootstrapped software companies—those who have never raised external funding. All SEO data featured here comes piping hot from the Ahrefs API. Top 50 bootstrapped companies This is a list of…

I asked 11 of SEO’s own headline acts to share their best advice for aspiring speakers. Here’s their personal roadmap for speaking on the biggest stages, building your personal brand, and even getting flown around the world on someone else’s dollar. 1. Start with webinars and internal presentations Big dreams often start with small first…

You might have heard of website crawling before — you may even have a vague idea of what it’s about — but do you know why it’s important, or what differentiates it from web crawling? (yes, there is a difference!)  Search engines are increasingly ruthless when it comes to the quality of the sites they…

Search traffic isn’t just a metric — it’s a business model. Companies like HubSpot, Nerdwallet, and Zapier have built multimillion dollar empires on it.  I’ve personally witnessed a gaming brand use search share of voice data to justify a $60M acquisition and market expansion. The bottom line is: search rankings and revenue are intrinsically linked. That’s…

Looking for a more reliable way to check the SERPs without spending a dime? Each of these free tools allows you to check rankings in different locations, without “contaminating” the results with Google’s personalization algorithm. Here’s the first one. The SERP Checker lets you check the top 10 pages for any keyword in 243 countries in…