Category: SEO

Get the week’s best marketing content We ran this study to find out if running paid ads cannibalize organic traffic or not. Most SEOs are against bidding on branded terms because it is believed that buying paid ads cannibalizes organic traffic and it can also impact attribution for conversions and revenue. Paid advertisers believe there is…

I tested the most popular AI image generators to discover their greatest strengths and weaknesses. At Ahrefs, we have a team of extremely skilled (and very human) designers, but not everyone has that luxury. I wanted to know: are AI image generators useful for spinning up quick social media posts, creating blog post graphics, or…

During my flat-sharing days, I had a housemate that would follow me room to room, chattering away for hours—even when I hid in the bathroom for some peace, he’d monologue at me through the door. ChatGPT reminds me of him—nice enough, spits out some interesting facts, but boy can that AI go on. And, unfortunately,…

Get the week’s best marketing content These are the 100 most expensive keywords on Google Ads, along with their monthly search volume and cost per click (CPC). 100 most expensive keywords on Google Ads in the U.S. Keywords Cost per click car accident lawyer edinburg $1,490 car accident attorney edinburg $1,490 software development romania $1,380 head…

Last year, we ran Ahrefs Evolve: a sold-out, 2-day, 500-person conference at Pan Pacific Orchard in Singapore. I interviewed Shermin Lim, our events marketer, to find out how we marketed the conference and sold out all our tickets. Here’s everything we did to promote the conference. You can use these same strategies (or be inspired…

We’ve analyzed 2,500 startups to identify the fastest-growing companies in search over the last year. 2024 was an especially challenging year for startups. Investors exerted extra caution in the face of inflation and rising interest rates, leading to a 26% decline in funding compared to 2023. But it wasn’t all doom and gloom. Sectors like AI and…

In May 2020, during the height of the COVID pandemic, Ash Young started an ecommerce store selling car mats in the UK. His goal was to hit £1M in sales in a year. He hit that target in just 9 months. Today his store has turned over ~£9M. Given that the site’s monthly traffic peaked…

Back in the day, I ran a couple of semi-successful affiliate websites. I even once ranked #1 for “best protein powder.” This was a pretty lucrative keyword given its commercial intent and high search volume. Ever since then, the idea of starting another affiliate site and getting serious about it has always been in the…

Calculators are the unlikely tactic savvy website owners are using to drive hundreds of thousands (and sometimes millions) of clicks from Google to their websites. In this article, I’ll share some examples of calculators that caught my attention and show you how I found them. (And how you can make one, too.) Key stats Website: Groww.in…

It doesn’t matter whether you’re just starting out in SEO, or you’re decades-deep—these battle-tested content marketing templates will give you a headstart on your next project. I’ve been in marketing for coming up to ten years now (*internal scream at the passing of time*) and, while I like to think I have a bit of…