Category: SEO

Back in April 2025, we found that AI Overviews reduced clicks to top-ranking content by 34.5%, despite Google’s statements to the contrary. Since then, AI Overviews have rolled out to more countries and more languages, and many websites have continued to see the clicks from organic search decline month-over-month. Today, it seems likely that the…

Your Google Business Profile is sitting there. Verified. Complete. Maybe even optimized. But when potential customers search “pizza near me” or “plumber in London,” you’re nowhere to be found in the top three results. Your competitors are stealing your customers. Here’s the reality: just having a Google Business Profile doesn’t mean Google will rank you.…

How much traffic do AI Overviews drive? How much awareness do they create for your brand? And how can you track that over time? These questions aren’t easy to answer—especially since Google keeps AI Overview data under lock and key. But, if you keep reading, you might just find out… The challenge of tracking AI Overviews  When people…

We first wrote about semantic search back in 2020, when it was just starting to gain attention. A lot has happened since then. ChatGPT was launched, AI Overviews showed up in search results, and understanding meaning—not just keywords—became central to how search engines work. Because of all this, it was time to update this article. …

Most advice on ranking in AI Overviews is speculative, so we’ve analyzed millions of AI Overview responses and citations to find out what actually works.  Our own research shows AI Overviews have caused click-through rate drops of 34.5%, with new research from Seer Interactive reporting drops as high as 61%. And research from Pew shows…

For the first time ever, anyone can make content in seconds. With just a couple of prompts, an LLM can generate an entire blog post that you can publish on your website. A solopreneur or a marketing team of one can pump out newsletters, social media content, ad copy, and blog posts without breaking a sweat.…

I was mucking around on Google Trends the other week when I discovered something curious: ChatGPT’s global search interest overtook top platforms earlier this year, and nobody noticed.  That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked…

I was mucking around on Google Trends when I discovered something curious: ChatGPT’s global search interest overtook top platforms last year, and nobody noticed.  That felt impossible. For instance, YouTube has been the internet’s default video platform for nearly two decades. It’s frequently dubbed the second-largest search engine. So I asked Xibeijia, Ahrefs’ superstar data…

We’re sharing the content that worked hardest for us in 2025, to give you an idea of what might work for you in 2026. And, naturally, we wanted to remind you of some of our best blogs 😉 Below, we’ve used Ahrefs Web Analytics to find our most-viewed articles published in 2025. We were inspired by Amanda Natividad’s SparkToro…

AI tools make it easier than ever to create content at scale, but they’ve also made it harder than ever to stand out. When everyone uses similar tools and targets the same keywords, your brand becomes the differentiator. Brand marketing is more important to SEO than ever before. Search engines now understand brands as entities,…