Author: Logan

I’ve worked in SEO agencies for the past 10 years. During that time, I have become familiar with how they operate. If you’re looking for the inside scoop on what SEO agencies do, keep scrolling down to find out. Let’s get started. What services do SEO agencies provide? The main service an SEO agency will provide…

Knowing how a marketing funnel works can help you diagnose problems and improve your marketing strategy. In this guide, I’ll show you everything you need to know about marketing funnels. Let’s get started. What is a marketing funnel? A marketing funnel is a visual representation of the stages a customer goes through, from first knowing…

Deciding whether a keyword should be targeted by a separate page or clustered with other keywords is a common problem in SEO. Keyword mapping is a process aimed at solving this. Keyword mapping is popularly defined as assigning keywords to pages. But what you really need to solve the problem is assigning topics to content…

Great navigation is a crucial element to get right on your website for two main reasons. First, it affects your user experience—helping users find what they want will result in more conversions.  Second, it helps search engines. Because good navigation will help them better understand how you’ve organized your site and ensure PageRank flows to…

If you are a business owner, you may have heard about how vital search engine optimization (SEO) is. But how can it help fast-track your business’s growth, get more customers, and make a difference to your bottom line? In more simple terms: Why do SEO?  1. It increases your organic share of voice There are an estimated…

PageRank (PR) is an algorithm that improves the quality of search results by using links to measure the importance of a page. It considers links as votes, with the underlying assumption being that more important pages are likely to receive more links. PageRank was created by Google co-founders Sergey Brin and Larry Page in 1997 when…

In 2015, Brian Dean revealed a brand-new link building strategy. He called it the Skyscraper Technique. With over 10,000 backlinks since the post was published, it’s fair to say that the Skyscraper Technique took the world by storm in 2015. But what is it exactly, how can you implement it, and can you still get…

Do you want to jump to the first position in Google without building links or significantly updating your content? Featured snippets can help you with that. Featured snippets are a special type of search result showing a quick answer to the search query at the top of Google’s results page. Google pulls this information from one…

WordPress is the world’s largest content management system (CMS)—around 810 million websites are built on it. It’s free to use and includes all the features any website owner could need. And if it doesn’t have a feature you want or need, you can have a developer create it for you because it’s built on open-source software.…

Content marketing has become one of the best (and most cost-effective) ways to get traffic to a website. When done right, the traffic keeps coming long after you stop actively promoting it. If you own an e-commerce website and want to learn how to utilize blogging to grow your brand and increase your sales, this…