Category: SEO

Good content is good content, and top websites are top websites. These things don’t change. However, biases in the training data and partnerships can change which sources are mentioned by different AI Assistants. AI Assistants may also work slightly differently. By default, they don’t have any notion of websites and can make up sources. Looking…

We surveyed 879 marketers to understand how generative AI is changing content marketing: the workflows, the costs, the results…and the risks. In this article, we’re looking specifically at AI’s impact on content creation. How common is AI content use? What tools do people use? How often do people edit their outputs? Read the full research report…

Get the week’s best marketing content I wanted to know which websites are mentioned the most often in AI Assistants. This should give some indication of which sites are being favored by the different systems. I looked at the top 10 websites cited in Ahrefs Brand Radar for Google AI Overviews, ChatGPT, and Perplexity. This…

I was previously a skeptic of AI content detectors, and many people still are. Andrew Holland recently shared a LinkedIn comment that does a good job summarizing common concerns: In a nutshell: AI content detectors are not accurate. AI content… Read more › Source link

SEO is a playground for creative, scrappy problem-solvers. But today, it’s often reduced to a formula: plug keywords into an AI tool. Run a cookie-cutter checklist to create content. Build links. Hope traffic rolls in.  That used to work. But with AI-powered search on the rise, the era of SEOs as technicians is fading, and the…

Since the March Core update, there’s been a huge increase in Google’s efforts to automatically translate English-language webpages into other languages. The catch? These newly translated pages are hosted on a Google subdomain, so the original content creators don’t see any benefit from them. This coincides with the massive rollout of AI Overviews we saw alongside…

When most marketers think about SEO, they jump straight to keywords like “best running shoes” or “how to do [whatever]”. Non-branded, high-intent, top-of-funnel stuff. But our latest study might surprise you: Nearly half of all Google searches (45.7%) are branded searches—meaning people are actively seeking out specific companies and products they already know. Yep, nearly…

Search is moving from traditional search engines to generative engines, but traffic from many of these sites isn’t being tracked properly in analytics. It’s their fault, not yours. I was looking at our LLM filter in Ahrefs Web Analytics and noticed some common generative engines missing from the list. They’re in our filters, but we aren’t…

According to our upcoming study, 87% of marketers use AI for content. I’m one of them. AI helped me build a career around writing. It’s part of nearly everything I do. Honestly, I can’t even remember how I worked without it—and I don’t want to. It gives me a “second brain” and superhuman speed, and takes care…

With Google’s AI mode developments, we’re heading toward a future where search results could eventually roll up into one big AI Overview. Soon it won’t be a case of “Should I, or shouldn’t I optimize for AI Overviews?” If you want any chance of search visibility, you’ll need to understand how to rank in Google’s…